Macy’s Backstage Adds Two Additional Pilot Store Locations in Metro New York City
June 08 2015 - 11:00AM
Business Wire
Macy’s, Inc. (NYSE:M) today announced two additional pilot store
locations in metro New York City for Macy’s Backstage, an off-price
business that is one of the company’s key growth initiatives.
Together with four initial pilot locations announced last month,
these two additional stores will bring to six the total number of
Macy’s Backstage for launch. All are expected to open in fall 2015
and average about 30,000 square feet.
Pilot locations being announced today are:
- Fordham Place, 400 East Fordham Road,
The Bronx, NY
- Essex Green Shopping Center, West
Orange, NJ
At Essex Green, an existing Macy’s store will be converted to
Macy’s Backstage. The Macy’s Essex Green store will begin a final
clearance sale on Sunday, June 14, which is expected to conclude in
late July or early August. It will close for extensive remodeling
before opening as Macy’s Backstage in about one-half of the
existing space.
Macy’s Backstage will offer a compelling assortment of women’s,
men’s and children’s apparel, shoes, fashion accessories,
housewares, home textiles, intimate apparel and jewelry. Each store
also will include amenities, such as free WiFi and a suite of
spacious fitting rooms. One location will test a café concept so
customers can relax and refresh.
Merchandise will include clearance goods from Macy’s stores, as
well as special buys from well-recognized fashion brands – all at
exceptionally great values, often between 20 percent to 80 percent
off of original and comparable prices for similar merchandise.
“We continue to be very excited about the coming of Macy’s
Backstage. Feedback we have heard from shoppers since the initial
public announcement of our first four pilot locations has been
enthusiastic, and our team looks forward to bringing this fresh new
retail concept to life,” said Peter Sachse, Macy’s chief innovation
and business development officer. “These two new locations will
enhance our opportunity to learn from the pilot stores. At Essex
Green, we will begin to understand the dynamics of converting an
existing Macy’s store to Backstage. At Fordham Place, we will be
part of an iconic urban retail center in a densely populated
community. As is Macy’s practice, we will test and learn to see
what resonates most with customers so we can adjust our strategies
before rolling out additional locations.”
Each Macy’s Backstage store is expected to hire a staff of 30 to
45 associates. The four previously announced pilot locations
are:
- Sheepshead Bay (2027 Emmons Ave.),
Brooklyn, NY
- Queens Place, Elmhurst (Queens),
NY
- Lake Success Shopping Center, New Hyde
Park, NY
- Melville Mall, Huntington, NY.
Macy’s Backstage stores will accept Macy’s charge cards, as well
as other forms of payment. Macy’s Backstage business will not be
driven by promotional events and Macy’s coupons will not be
accepted in the off-price locations. The value of the Macy's
Backstage offering will be clear to customers. More details will be
announced as the opening dates approach.
At Essex Green, the company is committed to treating associates
affected by the Macy’s store closing with respect and openness.
Associates displaced by the store closing may be offered positions
in nearby stores, including new Macy’s Backstage locations, where
possible. Eligible full-time and part-time associates who are laid
off due to the store closing will be offered severance
benefits.
Macy’s, Inc., with corporate offices in Cincinnati and New York,
is one of the nation’s premier retailers, with fiscal 2014 sales of
$28.105 billion. The company operates about 885 stores in 45
states, the District of Columbia, Guam and Puerto Rico under the
names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet and
Bluemercury, as well as the macys.com, bloomingdales.com and
bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al
Tayer Group LLC under a license agreement.
All statements in this press release that are not statements of
historical fact are forward-looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Such
statements are based upon the current beliefs and expectations of
Macy’s management and are subject to significant risks and
uncertainties. Actual results could differ materially from those
expressed in or implied by the forward-looking statements contained
in this release because of a variety of factors, including
conditions to, or changes in the timing of, proposed transactions,
prevailing interest rates and non-recurring charges, competitive
pressures from specialty stores, general merchandise stores,
off-price and discount stores, manufacturers’ outlets, the
Internet, mail-order catalogs and television shopping and general
consumer spending levels, including the impact of the availability
and level of consumer debt, the effect of weather and other factors
identified in documents filed by the company with the Securities
and Exchange Commission.
(NOTE: Additional information on Macy’s, Inc., including past
news releases, is available at www.macysinc.com/pressroom).
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version on businesswire.com: http://www.businesswire.com/news/home/20150608005929/en/
Macy’s, Inc.Media - Jim Sluzewski,
513-579-7764Investor – Matt Stautberg, 513-579-7780
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