Macy’s and Dormify® Team Up to Offer Exclusive Bedding Collection for Fall 2015
June 04 2015 - 10:00AM
Business Wire
Playful comforter sets, sheets and decorative
pillows for dorm, now available at select Macy’s stores and on
macys.com
Macy’s and Dormify®, the dorm furnishings online retailer, today
announce an exclusive collection for the 2015 back-to-school
season. Expanding to brick and mortar for the first time ever,
Dormify is now available at select Macy’s stores and on macys.com,
with a bedding collection of comforter sets, sheet sets and
decorative pillows in charming prints and patterns to fit the
lifestyle of the college-bound.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150604005191/en/
Macy's and online dorm retailer, Dormify,
introduce exclusive bedding collection for back-to-school season;
Dormify Reversible Poppy Comforter Set; select Macy's stores and
macys.com (Photo: Business Wire)
"Macy’s is always scouting for products that appeal to our
Millennial customer and their evolving lifestyle," said Shawn
Austin, executive vice president and general merchandise manager,
Macy's Home. "Based on a 'style it your way' philosophy, these
exclusive Dormify products allow customers to mix and match bedding
pieces to achieve a personalized look. With four distinct styles,
Dormify will offer something for everyone headed back to school
this season."
To create this collection, Dormify’s team of young designers
turned to the company’s college-aged brand ambassadors, the
“Dormify Style Advisors,” for inspiration. The result is an
assortment that is sophisticated, yet fun and fresh. The comforter
designs reflect fashion trends drawn from campus street-style and
the pillows feature whimsical icons and witty sayings such as
“Donut Wake Me Up” and “Ice Cream When My Alarm Goes Off.” Each
comforter and decorative pillow is fully reversible, showcasing a
coordinating look on the reverse side – perfect for roommates who
want to create a complementary look for their room. The collection
features 100-percent cotton, machine washable, easy-to-care-for
bedding.
Keeping consistent with Dormify’s mission, the line is a fresh
departure from the common bed-in-a-bag, as the entire collection is
designed and sold as a mix-and-match system, giving Millennial
shoppers the tools to effortlessly combine and create a unique and
stylish statement.
The collection will be promoted through a variety of channels,
including social media with the aggregated hashtag,
#mydormifystyle. This social initiative encourages real girls to
share their real rooms and how they have used the collection to
style in their own way. The packaging for the Dormify collection at
Macy’s will also feature authentic bedroom photos of select Dormify
Style Advisors.
Dormify was founded by the mother-daughter team, Karen Zuckerman
and Amanda Zuckerman, in 2011. While shopping for Amanda’s freshman
year dorm room, the duo struggled to find chic, sophisticated dorm
décor to achieve a unique and personalized look. Together they
created Dormify, which has quickly grown into an online store,
content community and lifestyle brand, with the support of
fashion-minded college students as ambassadors.
“We are thrilled to be working with Macy’s to introduce the
Dormify brand to brick and mortar for the first time,” said Amanda
Zuckerman, co-founder, Dormify.com. “Currently, Dormify products
are only available on dormify.com. It is exciting to partner with a
retailer that supports our mission to help college students
experiment with home décor and focus on personal style.”
Dormify bedding starts at $30 and the collection is available at
select Macy’s stores and on macys.com starting this month.
About Macy’s
Macy's, the largest retail brand of Macy's, Inc. (NYSE:M),
delivers fashion and affordable luxury to customers at
approximately 775 locations in 45 states, the District of Columbia,
Puerto Rico and Guam, as well as to customers in the U.S. and more
than 100 international destinations through its leading online
store at macys.com. Via its stores, e-commerce site, mobile and
social platforms, Macy's offers distinctive assortments including
the most desired family of exclusive and fashion brands for him,
her and home. Macy's is known for such epic events as Macy's 4th of
July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as
spectacular fashion shows, culinary events, flower shows and
celebrity appearances. Macy's flagship stores including Herald
Square in New York City, Union Square in San Francisco, State
Street in Chicago, Dadeland in Miami and South Coast Plaza in
southern California are known internationally and leading
destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by supporting local
and national charities giving more than $69 million each year to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
About Dormify
Born from a love for fashion and a passion for creative
expression, Dormify.com is the one-stop shop for all fabulous yet
practical décor items for dorms and any small space. Dormify
creates and curates products specifically designed for the
fashion-minded college student. Dormify believes that dorm rooms
and small spaces can be as original as the person who lives in
them. Visit Dormify at www.dormify.com, and on social @dormify.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150604005191/en/
Macy’sTracy Davis,
646-429-7470tracy.davis@macys.comorDormifyStephanie Hayman,
646-568-4542stephanie@dormify.com
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