ADVFN - Advanced Financial Network.
HOME» NYSE » M » M Stock Price » M Stock News

Macys Share News

 Macys Stock Price
M Stock Price
 Macys Stock Chart
M Stock Chart
 Macys Stock News
M Stock News
 Macys Company Information
M Company Information
 Macys Stock Trades
M Stock Trades

Macy's Unveils Strategy To Build Sales Among Younger Consumers

DOW JONES NEWSWIRES Macy's Inc. (M) unveiled a three-year plan aimed at capturing more business from the so-called millennial generation, an extension of a broader strategy to appeal to consumers by focusing on their tastes. The department-store retailer aims to increase its product offerings and improve the shopping experience in its mstylelab merchandise segment which focuses on consumers ages 13 to 22 and its Impulse segment, aimed at customers ages 19 to 30. The company estimates the large and diverse generation spends about $65 billion annually for the type of goods its sells. Macy's Chief Merchandising Officer Jeffrey Gennette said that to build sales among these groups that the company needs to "think from the customer's point of view" and align its resources to "move quickly and with focus." Macy's strategy to on appeal to local tastes has helped it continue to outperform peers such as J.C. Penney Co. (JCP) and Kohl's Corp. (KSS). For the latest initiative, Macy's is planning in-store improvements as well as a marketing strategy that coordinates efforts at the traditional-brick-and-mortar stores, website and mobile applications. Shares closed Tuesday at $39.70 and were inactive in recent premarket trading. The stock is up nearly 70% in the past year. -By Tess Stynes, Dow Jones Newswires; 212-416-2481;

Stock News for Macys (M)
07/27/201614:00:00Look Great While Giving Back with Macy’s Fashion Pass
07/26/201606:50:00National Retail Federation Raises Annual Sales Forecast
07/22/201609:05:00Bluemercury Opens 100th Store
07/20/201607:00:00Macy's Pilots IBM's Watson in Partnership with Satisfi for In-Store...
07/20/201607:00:00Macy's Pilots IBM's Watson In Partnership With Satisfi For In-Store...
07/19/201610:00:00Thalia Sodi Expands Macy’s Collection with First-Ever Line o...
07/18/201610:00:00Fashion Rules at Macy’s for Back to School
07/12/201611:24:00Correction to Mall Owners Article
07/11/201603:03:00Malls Push Out Department Stores -- WSJ
07/10/201622:35:00Mall Owners Push Out Department Stores
07/07/201612:30:00Macy’s Presents Fashion’s Front Row Kicks Off New York Fashion Wee...
07/07/201608:00:00Macy’s, Inc. to Report Second Quarter Results on August 11
07/05/201615:40:01Statement of Changes in Beneficial Ownership (4)
07/05/201615:31:10Statement of Changes in Beneficial Ownership (4)
07/05/201615:19:13Statement of Changes in Beneficial Ownership (4)
07/05/201615:05:59Statement of Changes in Beneficial Ownership (4)
07/05/201614:30:09Statement of Changes in Beneficial Ownership (4)
06/27/201616:10:00Forever 21 Shipping Firm Drops Retailer, Citing Slow Business
06/25/201603:03:00Finish Line Sees Sales Picking Up -- WSJ
06/24/201611:03:00Macy's New Chief Aims to Liven Up Department-Store Chain

Macys and other New York Stock Exchange stock quotes are delayed by at least 20 minutes.
All other stock price data is delayed by at least 15 minutes unless otherwise stated.
By accessing the services available at ADVFN you are agreeing to be bound by ADVFN's Terms & Conditions
Contact Us | Copyright 1999-2015 ADVFN PLC. | Privacy Policy | Investment Warning | Data accreditations | Investor Relations