By Rory Gallivan

LONDON--Lloyds Banking Group PLC (LLOY.LN) said Friday that it has established a committee to oversee how it measures and communicates its "customer-centric culture and values."

The bank said the Responsible Business Committee will also oversee Lloyds' 'Helping Britain Prosper Plan' designed to "highlight the importance of our increasing support for households, businesses and communities across the U.K," and will be chaired by board member Sara Weller.

Separately, Lloyds announced that Deputy Chairman Anita Frew will succeed Anthony Watson as chairman of the Remuneration Committee, effective October 1.

Shares at 0908 GMT, up 0.4%, at 87 pence valuing the company at 62.08 billion pounds ($99.44 billion).

-Write to Rory Gallivan at rory.gallivan@wsj.com; Twitter: @RoryGallivan

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