UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of The Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 9, 2015

Southwest Airlines Co.
__________________________________________
(Exact name of registrant as specified in its charter)

Texas
1-7259
74-1563240
_____________________
_____________
______________
(State or other jurisdiction
(Commission
(I.R.S. Employer
of incorporation)
File Number)
Identification No.)

P. O. Box 36611, Dallas, Texas
75235-1611
_________________________________
___________
(Address of principal executive offices)
(Zip Code)


Registrant's telephone number, including area code: (214) 792-4000

Not Applicable
______________________________________________
Former name or former address, if changed since last report


Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the
filing obligation of the registrant under any of the following provisions:

[ ]    Written communications pursuant to Rule 425 under the Securities Act
(17 CFR 230.425)
[ ]    Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17
CFR 240.14a-12)
[ ]    Pre-commencement communications pursuant to Rule 14d-2(b) under the
Exchange Act (17 CFR 240.14d-2(b))
[ ]    Pre-commencement communications pursuant to Rule 13e-4(c) under the
Exchange Act (17 CFR 240.13e-4(c))










Item 7.01    Regulation FD Disclosure.

On June 9, 2015, the Registrant issued a press release announcing its traffic results for May 2015. The press release is furnished herewith as Exhibit 99.1 and is incorporated by reference into this Item 7.01.

The information furnished in this Item 7.01 shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, regardless of any general incorporation language in such filing, except as shall be expressly set forth by specific reference in such filing.


Item 9.01    Financial Statements and Exhibits.

(d) Exhibits:
    
99.1 Registrant’s May 2015 Traffic Release.





SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 
SOUTHWEST AIRLINES CO.
 
 
 
June 9, 2015
By
/s/ Tammy Romo
 
 
 
 
 
Tammy Romo
 
 
Senior Vice President Finance & Chief Financial Officer
 
 
(Principal Financial and Accounting Officer)
 
 
 
 
 
 









Exhibit Index


Exhibit No.
Description
 
 
99.1
Registrant's May 2015 Traffic Release.










SOUTHWEST AIRLINES REPORTS MAY TRAFFIC

DALLAS, TEXAS – June 9, 2015 – Southwest Airlines Co. (NYSE: LUV) announced today that the Company flew 10.2 billion revenue passenger miles (RPMs) in May 2015, an 8.5 percent increase from the 9.4 billion RPMs flown in May 2014. Available seat miles (ASMs) increased 7.6 percent to 12.1 billion in May 2015, compared with the May 2014 level of 11.2 billion. The May 2015 load factor was a record 84.4 percent, compared with 83.7 percent in May 2014. For May 2015, passenger revenue per ASM (PRASM) is estimated to have decreased approximately 6.0 percent, compared with May 2014.
Gary C. Kelly, Chairman of the Board, President, and Chief Executive Officer, stated, "Solid traffic and revenue trends continued in May, and we remain on track to produce record second quarter profits, excluding special items. We continue to be pleased with the performance of our markets under development, which represents approximately twenty percent of our network. Dallas Love Field, in particular, continues to exceed our expectations, including the additional markets added in April 2015. Considering recent weakness in close-in revenue passenger yields, an estimated two to three point impact from our year-over-year growth in stage length and seat gauge, and difficult comparisons to last year's strong second quarter performance, we currently estimate our second quarter 2015 PRASM will decline in the four to five percent range, compared with second quarter 2014. We have taken steps this week to begin pulling down our second half 2015 ASMs to manage our 2015 capacity growth, year-over-year, to approximately seven percent. With weaker than expected economic growth, we continue to evaluate our 2016 capacity plans with a current intent to cap our ASM growth to approximately six percent, year-over-year."
For the first five months of 2015, the Company flew 46.0 billion RPMs, compared with 42.7 billion RPMs flown for the same period in 2014, an increase of 7.7 percent. Year-to-date ASMs increased 6.5 percent to a level of 56.3 billion, compared with the 52.9 billion for the same period in 2014. The year-to-date load factor was 81.6 percent, compared with 80.7 percent for the same period in 2014.
This release, as well as past news releases about Southwest Airlines Co., is available online at Southwest.com.











Cautionary Statement Regarding Forward-Looking Statements
This news release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended.  Specific forward-looking statements include, without limitation, statements related to (i) the Company’s financial outlook and projected results of operations; and (ii) the Company’s growth plans and expectations, including the Company’s capacity plans and factors that may impact the Company’s capacity plans.  These statements involve risks, uncertainties, assumptions, and other factors that are difficult to predict and that could cause actual results to vary materially from those expressed in or indicated by them.  Factors include, among others, (i) changes in demand for the Company's services and other changes in consumer behavior; (ii) the impact of economic conditions, fuel prices, actions of competitors (including without limitation pricing, scheduling, and capacity decisions and consolidation and alliance activities), and other factors beyond the Company’s control, on the Company's business decisions, plans, and strategies; (iii) changes in fuel prices; (iv) the Company’s ability to timely and effectively implement, transition, and maintain the necessary information technology systems and infrastructure to support its operations and initiatives; (v) the impact of governmental regulations and other actions related to the Company's operations; and (vi) other factors, as described in the Company's filings with the Securities and Exchange Commission, including the detailed factors discussed under the heading "Risk Factors" in the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2014.

/more







Southwest Airlines Co.
Preliminary Comparative Traffic Statistics

MAY
 
2015
 
2014
 
Change
Revenue passengers carried
10,294,774

 
9,686,239

 
6.3%
Enplaned passengers
12,565,830

 
11,933,623

 
5.3%
Revenue passenger miles (000s)
10,202,485

 
9,404,596

 
8.5%
Available seat miles (000s)
12,088,512

 
11,235,662

 
7.6%
Load factor
84.4
%
 
83.7
%
 
0.7 pts.
Average length of haul
991

 
971

 
2.1%
Trips flown
108,693

 
109,257

 
(0.5)%



YEAR-TO-DATE
 
2015
 
2014
 
Change
Revenue passengers carried
46,723,734

 
44,142,298

 
5.8%
Enplaned passengers
56,860,740

 
54,088,928

 
5.1%
Revenue passenger miles (000s)
45,961,807

 
42,678,377

 
7.7%
Available seat miles (000s)
56,297,657

 
52,877,898

 
6.5%
Load factor
81.6
%
 
80.7
%
 
0.9 pts.
Average length of haul
984

 
967

 
1.8%
Trips flown
512,841

 
517,223

 
(0.8)%


Investor Contact:
Southwest Airlines Investor Relations
214-792-4415

Media Contact:
Southwest Airlines Media Relations
214-792-4847
swamedia@wnco.com
 

***

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