DALLAS, May 1, 2015 /PRNewswire/ -- Southwest
Airlines® (NYSE: LUV) frequent flyer program, Rapid Rewards,
has been named Best Redemption Ability, Best Airline Customer
Service and Best Loyalty Credit Card at InsideFlyer magazine's
27th annual Freddie Awards ceremony in Atlanta.
"Voted on by our Customers, these Freddie Awards prove there is
no other travel loyalty program that offers a combination of
Customer Service, award availability, and program value superior to
Rapid Rewards," said Jonathan
Clarkson, Southwest's Director of Rapid Rewards and
Partnership Development. "Year after year, our Customers have
chosen Rapid Rewards as a loyalty program that delivers."
Since 1988, the Freddie Awards have given a voice to frequent
flyers and have recognized the most respected travel loyalty
programs throughout the world. Each year, InsideFlyer magazine
invites members of all travel loyalty programs to vote for the
programs they feel deliver the best combination of benefits,
awards, and returns on loyalty from the traveler's point of view.
This year, more than 20.9 million pageviews were recorded on the
Freddie Awards voting page this year during the Feb. 15-March 31 voting period.
Visit Rapid Rewards for information on the program and the
latest offer.
ABOUT RAPID REWARDS
Originally launched in 1987, Rapid Rewards Members who once
earned credits can now earn points by flying or through qualifying
purchases with our Partners. Members can redeem their points for
every seat, every day, on every flight with absolutely no blackout
dates or seat restrictions, and points won't expire as long as
Members have earning activity within a 24-month time period. Points
are earned for every dollar spent on Southwest flights, and the
amount of points earned is based on the fare and fare product
purchased. The number of Rapid Rewards Points that are needed to
redeem for flights varies based on factors such as destination,
time, day of travel, and availability. Rapid Rewards Points are
also earned by spending with a variety of Rapid Rewards Partners.
Rapid Rewards Credit Cardmembers can redeem their points for
expanded international travel, gift cards, hotels, car rentals,
merchandise, and more. Learn more about the program by visiting the
Rapid Rewards web site.
ABOUT SOUTHWEST AIRLINES CO.
In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV)
continues to differentiate itself from other air carriers with
exemplary Customer Service delivered by more than 46,000 Employees
to more than 100 million Customers annually. Southwest
operates more than 3,600 flights a day, serving 94 destinations
across the United States and six
additional countries. Southwest service to Puerto Vallarta, Mexico, begins in
June 2015; and subject to government
approvals, service to Belize City,
Belize begins in October 2015.
Based on the U.S. Department of Transportation's most recent
data, Southwest Airlines is the nation's largest carrier in terms
of originating domestic passengers boarded. The Company operates
the largest fleet of Boeing aircraft in the world, the majority of
which are equipped with satellite-based WiFi providing gate-to-gate
connectivity while over the United States. That connectivity
enables Customers to use their personal devices to access streaming
music provided by Beats Music or to view video on-demand movies and
television shows, as well as nearly 20 channels of free, live TV
compliments of our valued Partners. Southwest is the only
major U.S. airline to offer bags fly free® (first and second
checked pieces of luggage, size and weight limits apply) to
everyone, and there are never reservation change fees, although
fare differences might apply. In 2014, the airline proudly unveiled
a bold new look: Heart. The new aircraft livery,
airport experience, and logo, showcase the dedication of Southwest
Employees to connect Customers with what's important in their
lives.
From its first flights on June 18,
1971, Southwest Airlines launched an era of unprecedented
affordability in air travel described by the U.S. Department of
Transportation as "The Southwest Effect," a lowering of fares and
increase in passenger traffic whenever the carrier enters new
markets. With 42 consecutive years of profitability,
Southwest is one of the most honored airlines in the world, known
for a triple bottom line approach that contributes to the carrier's
performance and productivity, the importance of its People and the
communities they serve, and an overall commitment to efficiency and
the planet. The 2013 Southwest Airlines One Report™ can be found
at Southwest.com/citizenship.
Book Southwest Airlines' low fares online
at Southwest.com or by phone at 800-I-FLY-SWA.
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SOURCE Southwest Airlines