HOUSTON, June 2, 2015 /PRNewswire/-- Fuddruckers
proves it's never too early to start thinking about football.
The Texas-based heritage brand has
finalized a three-year partnership program with hometown team, the
Houston Texans, that officially kicks off in September, just in
time for the start of the season. While the acclaimed fast
casual brand, offering a growing roster of restaurant locations
around the globe, has long claimed the tagline home of the "World's
Greatest Hamburgers," the agreement now adds the title "Official
Hamburger of the Houston Texans."
According to Peter Tropoli, Chief
Operating Officer of Luby's, Inc., "Not only is this a win for the
Fuddruckers team, but we look forward to bringing the excitement of
the game to Houston Texans fans and diners through a number of
interactive and youth driven elements."
Customers will have their first chance to make their play during
a summer contest that will result in the selection of a signature
Houston Texans burger. Ongoing components will include
special coupons for Houston Texans season ticket holders,
restaurant giveaways plus meet and greets with cheerleaders and
team staff, as well as brand involvement in the Houston Texans
Youth Football Showcase League.
Since 1980, Fuddruckers has been obsessed with making the world
happier, one great hamburger at a time. Grilled-to-order
burgers feature always fresh and never frozen, 100% USDA
premium-cut beef with no fillers or additives. Delicious,
sesame-topped buns are baked from scratch on-site throughout the
day to achieve the perfect combination of crisp crust and
melt-in-your-mouth texture.
And while burgers are the signature, the engaging menu offers
variety for many tastes with an array of sandwiches, platters and
salads. No matter what they choose, customers can customize
their meal with a trip to the legendary Build Your Own produce bar,
which features fantastic fixings like sun-ripened tomatoes,
lettuce, sliced onions, dill pickles, pico de gallo and classic
cheese sauce.
About Luby's, Inc.
Luby's, Inc. (NYSE: LUB) operates
restaurants under the brands Luby's Cafeteria, Fuddruckers and
Cheeseburger in Paradise and
provides food service management through its Luby's Culinary
Services division. The company-operated restaurants include
95 Luby's Cafeterias, 72 Fuddruckers restaurants, eight
Cheeseburger in Paradise full
service restaurants and bars and one Bob
Luby's Seafood Grill. Its 95 Luby's Cafeterias are
located primarily in Texas. In addition to the 72
company-operated Fuddruckers locations, Luby's is the franchisor
for 108 Fuddruckers franchise locations across the United States (including Puerto Rico), Canada, Mexico, Italy, Chile
and the Dominican Republic. Luby's Culinary Services provides
food service management to 25 sites consisting of healthcare,
higher education and corporate dining locations.
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SOURCE Fuddruckers