CHARLOTTE, N.C., March 11, 2015 /PRNewswire/ -- blu eCigs
proudly announces its recognition by Graphic Design USA (GDUSA) as a recipient of a 2015 American
Package Design Award for its imaginative package design of the new
blu PLUS+™ Rechargeable Kit and blu Tanks™. The American Package
Design Awards is the fastest-growing design competition, which
generated over 2,000 entries this year – and honored blu eCigs as a
winning brand that shone through their highly selective award
criteria.
GDUSA award recipients are those that use the power of design to
create an aesthetic package that also enforces the brand's
overarching message. As cluttered shelves become a detrimental
noisemaker for buyers, a product's package design has become the
most valuable differentiator in a buyer's purchasing decision.
GDUSA recognizes the creative teams that have successfully forged
an emotional connection between the buyer and the product, and
ultimately helped make the sale.
"Matching the enhanced satisfaction with its packaging without
having to physically spell it out was the goal when designing the
blu PLUS+ Rechargeable Kit and blu Tanks packaging. Its
three-dimensional geometric pattern was intended to make these
products appear monumental, which they truly are in both usage and
design," said Richelle Dessert, blu
eCigs Graphic Designer. "It was crucial that the blu PLUS+
packaging relayed this message, while being both eye-catching and
appealing. Now, when consumers see our product, it doesn't just
look like any other that they would see at point of sale – it
stands out as something bigger and better."
GDUSA Editor Gordon Kaye notes:
"Marketers and retailers are challenged as never before to promote
their brand and convey their message. Package design, in-store
graphics and point-of-purchase design are increasingly the
difference makers in the consumer's purchasing decision. The blu
eCigs creative team have produced an attractive package, yes, but
also excelled at advancing the brand promise and forging a
connection with the buyer at the moment of truth. That is the
definition of an award-winner."
blu eCigs will be showcased as an American Package Design Award
winner in the April 2015 edition of
GDUSA's 2015 Package Design Annual, as well as a digital and web
version of the Annual. See http://gdusa.com or
http://www.blucigs.com/ for additional information.
About blu eCigs® Electronic Cigarettes
blu eCigs was founded in 2009 with an unwavering pursuit of
smoker satisfaction and a vision to be the best. Today, this
leading brand does more than just offer premium electronic
cigarettes – blu works diligently to truly satisfy our customers,
designing its products with only the adult smoker in mind.
Available online and at retailers nationwide, blu eCigs electronic
cigarettes come in a variety of flavors, enjoyed in rechargeable
kits – with or without nicotine – or as convenient disposables.
Based in Charlotte, NC, blu eCigs
is a subsidiary of Lorillard, Inc. (NYSE: LO). To join blu's
journey and experience our brand of satisfaction, also known as the
blu life, visit www.blucigs.com.
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SOURCE blu eCigs