MIAMI, April 28, 2016 /PRNewswire/ -- In one of the
most important steps in the consolidation of LAN Airlines, TAM
Airlines and their affiliates under the new global LATAM brand,
LATAM Airlines Group today revealed its new aircraft design at
simultaneous launch events in countries where the group
operates.
In addition to the new image of LATAM aircraft, the company
presented a number of other changes that will be visible from May
onwards, including new uniforms, airport signage and counter design
as well as a consolidated website (www.latam.com).
"In the coming days, aircraft with the new LATAM image will
take to the skies, representing a historic milestone for the
leading airline group in Latin
America," said Enrique
Cueto, CEO of LATAM Airlines Group. "It will be a
gradual change with the principal objective of simplifying and
improving the travel experience of our passengers.
"In the coming weeks, our passengers will start to experience
LATAM with the ability to book tickets via the LATAM website,
accumulate kilometers using LATAM's frequent flyer program,
check-in at LATAM counters, relax in LATAM VIP lounges and most
significantly, fly on LATAM-branded aircraft. We will
continue to optimize the most extensive route network in
Latin America, the most modern
fleet in the region and invest in digital solutions to offer our
passengers a more personalized travel experience."
The first flight of a LATAM-branded aircraft, a Boeing 767, will
depart from Rio de Janeiro on 1
May on a one-off journey to Geneva
to collect the Olympic torch. The specially prepared aircraft
will then return on 3 May to Brasilia, the starting place of the Rio 2016
Olympic Torch Relay between more than 300 Brazilian cities.
On 5 May, the first three commercial flights of aircraft with
the new LATAM image will operate the following routes: São
Paulo-Santiago (a Boeing 767 service departing São Paulo at 09:05
local time); Santiago-Lima (an Airbus A319 service departing
Santiago at 09:10 local time); and
São Paulo-Brasilia (an Airbus A319 service departing São Paulo at
14:20 local time).
More than 50 aircraft are anticipated to be rebranded before the
end of 2016 and the fleet-wide process is expected to be finalized
in 2018. Repainting takes on average six to 12 days per plane
and will be scheduled in accordance with routine maintenance to
maximize efficiency.
From 5 May, LATAM's evolution will also become visible in 13
airports where the group's airlines operate including their hubs in
Santiago, São Paulo (Guarulhos),
Lima and Brasilia as well as Río de Janeiro (Galeão),
São Paulo (Congonhas), Buenos
Aires (Ezeiza), Bogotá, Quito, Miami,
Madrid, Guiyaquil and New York (JFK). Changes will range from
new-look check-in counters and VIP lounges to rebranded boarding
passes and screen displays.
In early May, the group will launch its new integrated website
www.latam.com – available in six languages – where passengers will
be able to seamlessly purchase tickets, check-in, review real-time
flight statuses, set-up alerts and access other useful travel
information.
Today also saw the unveiling of the new uniforms to be worn by
over 23,000 cabin crew, sales office and airport staff throughout
LATAM Airline Group's network, with the global roll-out to begin
before the end of 2016. The LATAM uniforms – which showcase
the signature indigo and coral of the LATAM logo – were created by
the celebrated Brazilian fashion designer Pedro Lourenço with
collaboration from a focus group of over 80 employees from
different areas of the company.
LATAM Airlines Group signaled further developments to its
in-flight experience including a new onboard magazine and media
platform Vamos/ LATAM, which will offer content across a
range of channels in Spanish, Portuguese and English. In
addition, an exclusive South American wine list will be introduced
to all international flights of LATAM Airlines Group during
2016. The improvements follow last year's introduction of
LATAM Entertainment – which offers wireless content streaming
direct to passengers' mobile devices – to 200 short-haul aircraft
(Airbus A319, A320 and A321).
To support the launch of the new LATAM products and services,
the group will launch integrated marketing campaigns in each of the
countries where it operates.
For more information about the implementation of the new LATAM
brand visit: www.latam.com
New aircraft painting technology
LATAM Airlines Group
is using new technology to paint LATAM aircraft that is 25% lighter
than conventional methods, which the group expects will result in
an average weight reduction of 20kg per aircraft.
The painting process for each aircraft requires multiple
applications of paint and Clearcoat, a new technologically-advanced
gloss coating which protects against extreme temperatures and
aerodynamic wear. In total, repainting takes six days –
the first two days to remove the original paintwork, followed by
the application of multiple coats over four days. In terms of
quantity, a Boeing 787 for example, requires 300 liters of paint
and 150 liters of Clearcoat.
The new Clearcoat technology, used by LATAM, will also reduce
each aircraft's impact on the environment through the weight
savings. It is estimated that the new technology will achieve
a reduction in the group's CO2 emissions of 3,900 tons
per year.
About LATAM Airlines Group S.A.
LATAM Airlines Group
S.A. is the new name given to LAN Airlines S.A. as a result of its
association with TAM S.A. LATAM Airlines Group S.A. now includes
LAN Airlines and its affiliates in Peru, Argentina, Colombia and Ecuador, and LAN Cargo and its affiliates, as
well as TAM S.A. and its subsidiaries TAM Linhas Aereas S.A.,
including its business units TAM Transportes Aereos del Mercosur
S.A., TAM Airlines (Paraguay) and
Multiplus S.A. This association creates one of the largest airline
groups in the world in terms of network connections, providing
passenger transport services to about 137 destinations in 25
countries and cargo services to about 144 destinations in 26
countries, with a fleet of 321 aircraft. In total, LATAM Airlines
Group S.A. has approximately 50,000 employees and its shares are
traded in Santiago, as well as on
the New York Stock Exchange, in the form of ADRs, and Sao Paulo
Stock Exchange, in the form of BDRs.
LATAM Airlines Group announced that LATAM is the new brand for
LAN Airlines, TAM Airlines and Affiliates. LATAM Airlines Group is
currently working on the gradual roll-out of the new corporate
brand image. The first changes will be visible starting in the
first half of 2016.
Each airline will continue to operate under their current brands
and identities. For any inquiry of LAN or TAM, please visit
www.lan.com or www.tam.com.br, respectively. Further information at
www.latamairlinesgroup.net
Contact:
Megan Kat Williams, LATAM Airlines Group, megan.kat@latam.com,
786-265-6333
Caitlin Galeotti, Edelman,
caitlin.galeotti@edelman.com, 212-729-2494
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SOURCE LATAM Airlines Group S.A.