SAO PAULO--Multiplus SA (MPLU3.BR), the frequent-flyer program of Brazilian airline Tam SA, said Thursday that it canceled plans to sell additional voting shares due to unfavorable market conditions.

Multiplus said earlier this month that it sought to raise about 800 million Brazilian reais ($400 million) through the sale of an undisclosed number of new shares.

Multiplus was the first customer-loyalty program in Brazil to list shares on the Sao Paulo exchange. This year, however, Smiles, the frequent-flyer program of Gol Linhas Aereas Inteligentes (GOL, GOLL4.BR), said it planned to list shares on the exchange. Last month, Smiles published a preliminary prospectus for its share sale, but didn't say how much it planned to raise, nor did it specify when it will carry out its initial share offering.

Tam, Brazil's biggest airline by market share, was merged with Chile's Lan last year to form Latam Airlines Group (LFL, LAN.SN), the region's biggest carrier and one of the world's 10 biggest airlines.

Write to Paulo Winterstein at paulo.winterstein@dowjones.com

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