SOUTHFIELD, Mich., Dec. 1, 2016 /PRNewswire/ -- Lear Corporation,
the leading global supplier of automotive seating and electrical
systems, today introduced Crafted by Lear, a
dedicated team offering advanced development solutions to
create differentiated design for next generation seating.
Crafted by Lear aims to work closely with
automakers early in the design process to bring their most
imaginative seat designs into production. At the heart of
Crafted by Lear is the new Center for Craftsmanship,
a dynamic studio housing a world-class team of seasoned seating
design and engineering professionals.
Lear utilizes its core team of experts to develop solutions
consistent with automakers' design visions by leveraging Lear's
complete seat system level expertise, global manufacturing network
and vast experience with premium OEM customers.
The event included a tour of the facility showcasing its
capabilities and services, and featured Lear experts in a range of
disciplines, including advanced engineering, color and trim,
industrial trending, benchmarking, and materials.
"Car buyers are becoming more selective than ever about
interiors," said Raymond E. Scott,
Lear executive vice president and president of Lear Seating. "Seats
obviously play a large role in the overall appearance, quality and
comfort of interiors, and our premium service can give our
automotive customers a unique approach to achieve the best
solutions."
Scott revealed that Crafted by Lear is in a pilot
phase this year focusing on three premium OEM projects that will
launch between 2019-2021. He added, however, the service is not
limited to upscale cars. "We'll cover the full range of cars, SUVs,
CUVs and trucks," he said.
Automakers traditionally have selected seats that were already
designed and then modified to fit their brand before moving into
full production. Crafted by Lear encourages OEMs to
partner with Lear early in the design process to foster innovation
and to ensure that their design vision is fully expressed at the
onset of a program.
A key proprietary element in Lear's craftsmanship process,
called "Harmonic Precision," begins in the Center for Craftsmanship
studio and monitors the program's performance through to production
to assure flawless execution. Harmonic Precision leverages Lear's
full range of seating capabilities and the "X-Factor," which scores
seat designs based on differentiation such as "wow" features and
innovations.
About Lear Corporation
Lear Corporation (NYSE: LEA) is one of the world's leading
suppliers of automotive seating and electrical distribution
systems. Lear serves every major automaker in the world, and Lear
content can be found on more than 350 vehicle nameplates. Lear's
world-class products are designed, engineered and manufactured by a
diverse team of approximately 140,000 employees located in 36
countries. Lear currently ranks #154 on the Fortune 500. Lear's
headquarters are in Southfield,
Michigan. Further information about Lear is available at
lear.com or follow us on Twitter @LearCorporation.
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SOURCE Lear Corporation