Coca-Cola Refreshes NCAA® March Madness® Fans with New Commemorative Bottles
March 13 2017 - 2:10PM
Business Wire
Limited-edition Share a Coke glass bottles are
available now on ShareaCoke.com; Coca-Cola® and POWERADE® launch
Bracket Refresh digital promotion
As if watching 67 games of heart-pounding action wasn’t enough
to make fans thirsty, this year’s NCAA® Division I men’s basketball
tournament will conclude in the hot Phoenix desert. Luckily, as the
official fan refreshment of the NCAA, ice-cold Coca-Cola will
refresh March Madness® fans everywhere with experiences and
promotions created to quench their thirst with delicious taste and
reward their passion.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170313006196/en/
For NCAA® March Madness®, Coca-Cola is
offering commemorative 8-oz. glass bottles of Coca-Cola®, Coca-Cola
Zero™ and Diet Coke® emblazoned with team logos, nicknames and
battle cries for more than 50 colleges and universities, including
many of the most beloved programs in college basketball.
Limited-edition March Madness®, The Big Dance®, Sweet Sixteen®,
Elite Eight® and Final Four® bottles are also available. Buy on
ShareaCoke.com/teams now through April 14. (Photo: Business
Wire)
For the first time ever, Coca-Cola is offering commemorative
eight-ounce glass bottles emblazoned with team logos, nicknames and
battle cries for more than 50 colleges and universities, including
many of the most beloved programs in college basketball. The
limited-edition bottles are available on ShareaCoke.com/teams now
through April 14 to give fans a new way to cheer on their favorite
teams while enjoying uplifting, ice-cold Coca-Cola refreshment. By
delivering a Coca-Cola for everyone, fans can further customize
their bottles by choosing between Coca-Cola, Coca-Cola Zero™ and
Diet Coke®. March Madness, The Big Dance®, Sweet Sixteen®, Elite
Eight® and Final Four® bottles are also available.
“Whether you’re a casual or diehard college basketball fan,
March Madness offers one of the most exciting game-watching
experiences in all of sports,” said Peggy Loos, vice president,
Connections Activation, Coca-Cola North America. “Coca-Cola
delivers fans the delicious, ice-cold refreshment they need to
follow all of the action, and with our new Share a Coke team
bottles, we’re offering a special way to show school pride and
celebrate together with family and friends.”
This year, Coca-Cola and POWERADE also are teaming up for a new
digital promotion called NCAA March Madness Bracket Refresh to
reward thirsty fans all tournament long, even after brackets are
busted. Until noon ET on March 16, fans can earn a team in the
promotion’s tournament bracket with each smartphone scan or online
entry of a participating product code at Coke.com/bracketrefresh or
Powerade.com/bracketrefresh.
Then after the first and second round games at noon ET on March
20, Coca-Cola and POWERADE will release more entries for the teams
that make it to the Sweet Sixteen, giving people more chances to
win. At that time and until noon ET on March 23, more people can
enter the promotion or refresh their busted brackets to get back in
the game.
Fans can earn digital content, movie gift cards, and online
retailer gift cards and be entered into the Grand Prize Sweepstakes
for the chance to win $25,000 cash. As part of the Bracket Refresh
Sweepstakes, fans have the chance to win a trip for two to the 2018
Final Four in San Antonio. For official promotion rules, visit
Coke.com/bracketrefresh.
Coca-Cola, the official fan refreshment of the NCAA, is
celebrating its 15th year as an NCAA Corporate Champion. As the
official sports drink of the NCAA, POWERADE will be on the
sidelines of all tournament games to help athletes hydrate and
power through. Information on activities planned by the NCAA,
Coca-Cola and POWERADE during the NCAA Men’s Final Four can be
found at NCAA.com/final-four. Also visit Coca-Cola Journey for
information on new Coca-Cola advertising airing during March
Madness.
March Madness, The Big Dance, Sweet Sixteen, Elite Eight and
Final Four are trademarks of the National Collegiate Athletic
Association.
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands and nearly 3,900 beverage choices. Led by Coca-Cola,
one of the world’s most valuable and recognizable brands, our
company’s portfolio features 21 billion-dollar brands, 19 of which
are available in reduced-, low- or no-calorie options. These brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and
Gold Peak. Through the world’s largest beverage distribution
system, we are the No. 1 provider of both sparkling and still
beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our
company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank
among the world’s top 10 private employers with more than 700,000
system associates. For more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
www.twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20170313006196/en/
The Coca-Cola CompanyPublic Affairs & Communications
Department:Abby Todd, 404-676-5873atodd@coca-cola.com
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