ATLANTA, Feb. 8, 2017 /PRNewswire/ -- Delta Air Lines
(NYSE: DAL) and The Coca-Cola Company have teamed up to bring art
to the place where the two brands meet most often – the tray
table.
Together with 12 artists from around the world, Delta and
Coca-Cola have created an art gallery in the sky – transforming the
tray tables on one of the airline's 767 aircraft into one-of-a-kind
works of art.
Each artist brought their own personal style and taste to their
trays and drew inspiration from some of the airline's most popular
destinations, including: Amsterdam, Atlanta, London, Los
Angeles, Mexico City,
New York City, Paris, Sao Paulo, Seattle, Seoul, Shanghai and Tokyo. Each piece of art celebrates themes of
optimism, travel, refreshment and happiness.
In addition to the in-the-air art gallery, Delta will be
displaying the original trays in Concourse A, between gates A15 and
A11 at Atlanta's
Hartsfield-Jackson International Airport. The trays will extend in
social with additional content, including video footage and other
behind-the-scenes assets of the artists in action.
More on each artist and their specific tray table art below:
- Sac Magique (AMSTERDAM) – Dutch waffles and bicyclists
float through the flower-lined streets of Amsterdam in Sac's whimsical tribute to the
city he loves.
- Adam Pinsley
(ATLANTA) – A designer in Delta's
creative department, Adam used actual jet paint and his signature
drip-art style to blend the colors of Coca-Cola and Delta in this
tribute to Atlanta.
- Noma Bar (LONDON) – As a London-based artist, Noma is inspired by the
weather and how it affects the mood of the city.
- Stevie Gee (LOS ANGELES) – In Stevie's Los Angeles, the stars of Hollywood Boulevard
are playfully juxtaposed with the everyday people who walk on
them.
- Skip Hursch (MEXICO CITY) – In Skip's work, the vivid
colors and motifs of Central American textile design get a modern
twist and give us a taste of the vibrant Mexican capital.
- Pedro Campiche
(NEW YORK CITY) – Pedro gives us a
fresh look at New York City by
reimagining the city's iconic skyline through the lens of street
art.
- James R. Eads (PARIS) –
With its swirling, effervescent night sky, James' portrait of Paris
captures the magic of the city at night.
- Alex Yanes (SAO PAULO) – Alex drew inspiration from the
street art of Sao Paulo to create
this portrait of a boy brimming with optimism as he flies high
above the city.
- Will Bryant (SEATTLE) – In depicting Seattle, Will drew inspiration from the
rivers, mountains and rain-misted evergreens that surround the city
and lend it a refreshing, down-to-earth vibe.
- Yulia Brodskaya
(SEOUL) – Although it may appear
painted, Yulia's portrait of Seoul
is crafted entirely with paper. This unique style seamlessly
captures the flavor of the city, its vibrant colors, and iconic
cuisine.
- Ping Zhu (SHANGHAI) – In Ping's work, we see
Shanghai through the prism of the
street market, the place where food, commerce and culture bubble
over and tell the story of China's
past and present.
- Paola Gracey
(TOKYO) – The mesmerizing lights
and neon signs of Tokyo take on a
life of their own through Paola's invigorating use of glitter,
paint drips and epoxy resin.
Delta and Coca-Cola's partnership began in 1927 and was
strengthened in 1941 when Delta moved its headquarters to
Atlanta, the hometown of The
Coca-Cola Company. Today, the airline serves Coca-Cola products on
all flights and in Sky Clubs,
serving more than 354 million drinks per year.
Delta, along with creative agency Wieden+Kennedy New York and
Coca-Cola, developed and implemented the art gallery.
About The Coca-Cola Company
The Coca-Cola Company
(NYSE: KO) is the world's largest beverage company, refreshing
consumers with more than 500 sparkling and still brands and more
than 3,800 beverage choices. Led by Coca-Cola, one of the world's
most valuable and recognizable brands, our company's portfolio
features 20 billion-dollar brands, 18
of which are available in reduced-, low- or no-calorie options. Our
billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta,
Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply,
Del Valle, Georgia and Gold Peak. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at www.cocacolacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or find us on
LinkedIn at www.linkedin.com/company/
the-coca-cola-company.
About Delta
Delta Air Lines serves more than 180
million customers each year. In 2016, Delta was named to Fortune's
top 50 Most Admired Companies in addition to being named the most
admired airline for the fifth time in six years. Additionally,
Delta has ranked No.1 in the Business Travel News Annual Airline
survey for an unprecedented six consecutive years. With an
industry-leading global network, Delta and the Delta Connection
carriers offer service to 323 destinations in 57 countries on six
continents. Headquartered in Atlanta, Delta employs more than 80,000
employees worldwide and operates a mainline fleet of more than 800
aircraft. The airline is a founding member of the SkyTeam global
alliance and participates in the industry's leading
transatlantic joint venture with Air France-KLM and Alitalia
as well as a joint venture with Virgin Atlantic. Including its
worldwide alliance partners, Delta offers customers more than
15,000 daily flights, with key hubs and markets including
Amsterdam, Atlanta, Boston, Detroit, Los Angeles, Minneapolis/St.
Paul, New York-JFK and LaGuardia, London-Heathrow, Paris-Charles de
Gaulle, Salt Lake City, Seattle and Tokyo-Narita. Delta has
invested billions of dollars in airport facilities, global products
and services, and technology to enhance the customer experience in
the air and on the ground. Additional information is available on
the Delta News Hub, as well as delta.com, Twitter @DeltaNewsHub,
Google.com/+Delta, and Facebook.com/delta.
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SOURCE Delta Air Lines