NEW YORK, Sept. 27, 2016 /PRNewswire/ -- Cycle for
Survival, the movement to beat rare cancers, will welcome nearly
1,000 supporters to Times Square on September 30 for the fourth annual Times Square
Takeover. This inspiring, all-day celebration will feature
high-energy stationary cycling rides led by instructors from
Equinox, Cycle for Survival's founding partner. This year's event
is presented by smartwater®, Cycle for Survival's
longstanding official hydration sponsor.
Rare cancer survivors, patients and caregivers, Memorial Sloan
Kettering doctors and special guests will ride together on more
than 100 bikes in the heart of New York
City to raise awareness about the fight to beat rare
cancers.
2017 marks Cycle for Survival's
11th year of indoor cycling rides. 100 percent of every
dollar raised goes to rare cancer research led by Memorial Sloan
Kettering, which owns and operates Cycle for Survival. Registration
opened this month for the 2017 events taking place in 16 cities
this February and March.
Thanks to hundreds of thousands of supporters across the
country, Cycle for Survival has raised more than $105 million since its founding in 2007—making it
the fastest-growing athletic fundraising event in the country.*
For an FAQ, photographs and more information about Cycle for
Survival and the Times Square Takeover, please download the online
media kit at news.cycleforsurvival.org.
WHAT:
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Times Square
Takeover: An all-day celebration on 100+ stationary bikes to beat
rare cancers. Participants will enjoy beverages provided by
presenting sponsor smartwater® — a premium line of
vapor-distilled water with electrolytes for a distinctly fresh,
crisp and pure taste. Exclusive T-shirts will be given by apparel
sponsor New Balance. Follow on social media with
#CYCLEFORSURVIVAL.
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WHEN:
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Friday, September 30,
2016. Rides at 9 a.m., noon, 2, 4, 5, 6 and 7 p.m. EDT.
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WHERE:
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Times Square
(Broadway between West 46th and West 47th
Streets)
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WHO:
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Rare cancer
survivors, patients and caregivers, Cycle for Survival supporters,
Memorial Sloan Kettering doctors, Equinox instructors and
special guests.
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HOW:
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Participants register
online at TS.CycleforSurvival.org and donate $20.17 to
commemorate the upcoming 2017 Cycle for Survival
events.
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RSVP:
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Contact Kristen King
at kking@fenton.com or 904-608-1745 to attend and/or
reserve a bike.
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*Source: Peer-to-Peer Professional Forum, 2015
Peer-to-Peer Fundraising Top 30
Ranked by Gross Revenue
About Cycle for Survival
Join the Battle. Cycle for Survival is the movement to beat
rare cancers. Since 2007, Cycle for Survival has raised more
than $105
million through its signature indoor team
cycling events across the United States to help fund
pioneering rare cancer research led by Memorial Sloan Kettering
Cancer Center, which owns and operates Cycle for
Survival. 100 percent of every donation
funds rare cancer research. About half of all
cancer patients are fighting a rare cancer,
and they often face limited or no treatment options.
Together with the movement's founding partner, Equinox, Cycle
for Survival has supported innovative clinical trials, research
studies, and major research initiatives. For a list
of events, research updates, and additional information, visit
www.cycleforsurvival.org and follow Cycle for Survival
on Facebook, Twitter, Instagram, and YouTube.
About Memorial Sloan Kettering Cancer Center
Memorial Sloan Kettering (MSK)—the world's oldest and
largest private cancer center—has devoted more than 130 years to
exceptional patient care, innovative research, and outstanding
educational programs. Today, it is one of 45 National Cancer
Institute–designated Comprehensive Cancer Centers, with
state-of-the-art science flourishing side by side with clinical
studies and treatment. The close collaboration
between MSK's physicians and scientists is one
of its unique strengths, enabling it to provide
patients with the best care available as researchers work
to discover more-effective strategies to prevent, control, and
ultimately cure cancer in the future. MSK's education
programs train future physicians and scientists, and the knowledge
and experience they gain has an impact on cancer treatment and
biomedical research around the world.
About Equinox
Equinox operates 83 upscale, full-service clubs in New York, Chicago, Los
Angeles, San Francisco,
Miami, Boston, Texas
and Washington, DC, as well as
international locations in London
and Toronto. The company offers an
integrated selection of Equinox-branded programs, services and
products, including strength and cardio training, studio classes,
personal training, spa services and products, apparel and
food/juice bars. Equinox's hotel properties will cater exclusively
to the high performance traveler and will fuse luxury and wellness
to serve as the ultimate hotel destination with a 360-degree
lifestyle experience. Offering the bespoke experiences and
unparalleled services consumers have come to expect from Equinox
over its 25-year history, Equinox's hospitality brand will grow to
50 worldwide locations. Since its inception in 1991, Equinox has
developed a lifestyle brand that represents service, value,
quality, expertise, innovation, attention to detail, market
leadership and results.
IT'S NOT FITNESS. IT'S LIFE.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our company's portfolio features 20
billion-dollar brands, 18 of which are available in
reduced-, low- or no-calorie options. Our billion-dollar brands
include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion
servings of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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SOURCE Cycle for Survival