Mello Yello® Hits the Mark with the Return of Realtree® Camo Packaging
August 15 2016 - 1:01PM
Business Wire
This fall the “unofficial beverage of the
outdoors” encourages fans to Unwind and refresh in “This is MY
World™” campaign
Although camouflage is meant to disguise, it can’t hide the
deliciously smooth, citrus taste of Mello Yello. Its bold new “MY”
look debuted earlier this year, and just in time for the fall
outdoor season, Mello Yello is bringing back the camouflage designs
of the iconic Georgia-based Realtree.
Hitting shelves nationwide today, “MY” Realtree packages feature
12 natural colors in a 3D pattern helping it perfectly blend into a
variety of fall and winter habitats. “MY” Realtree packaging will
be incorporated into the “This is MY World” campaign, which invites
all who love the great outdoors to unwind and refresh with a Mello
Yello.
“The rugged adventures of Mello Yello fans are limitless, and
they’re unapologetic about their passion and enthusiasm for the
outdoors,” said Bobby Oliver, director, sparkling citrus brands.
“Our partnership with Realtree proved to be a game-changer last
year by even further establishing Mello Yello as the perfect,
must-have beverage companion for fans as they gear-up for the
outdoors.”
Between August 15 and December 31, in select markets, “This is
MY World” will boast radio media, out-of-home and in-store
point-of-sale advertisements featuring David Blanton, the host of
Realtree Outdoors.
Realtree signature camouflage patterns will appear on Mello
Yello and Mello Yello Zero™ 20-ounce bottles, 12-ounce cans in 12-,
20-, 24- packs, 16-ounce cans and 2-liter bottles. The
limited-edition packaging will be available in retail outlets
nationwide and Amazon Prime Pantry through December. Visit
MelloYello.com to learn more.
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The Coca-Cola CompanyLauren Thompson,
404-676-3034laurenthompson@coca-cola.com
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