Coca-Cola North America Named to
InformationWeek Elite 100
Coca-Cola North America Information Technology and Splunk Inc.
(NASDAQ:SPLK), provider of the leading software platform for
real-time Operational Intelligence, today announced that Coca-Cola
North America Information Technology was named to this year’s
InformationWeek Elite 100, a list of the top business technology
innovators in the United States. Coca-Cola North America
Information Technology, a Splunk customer, is being honored for the
company’s marketing transformation initiative. It has been selected
as a recipient for a “Business Innovator” award in the
“Productivity” category. The full list can be found on
http://www.informationweek.com/elite100.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160504005482/en/
In today’s digital age, the most successful marketing campaigns
are multi-faceted, spearheaded by creativity and supported by
various technologies. Ahead of its competition, Coca-Cola North
America Information Technology re-architected its digital marketing
platform by moving all technologies into a cloud computing
environment. This allowed the flexibility needed in order for the
company to create scalable, creative digital marketing campaigns
that incorporate pioneering technologies becoming more known for
integration in marketing efforts.
“The success you see from our digital marketing transformation
is due to our intentional focus on innovation and agility as well
as results, our team’s ingenuity and our partnership with top
technology companies like Splunk,” said Michelle Routh, chief
information officer, Coca-Cola North America. “We recognized a
chance for IT to collaborate much more closely with the marketing
arm of Coca-Cola North America to bring an unparalleled digital
marketing experience to our business and our customers. We have
moved technologies to the cloud to scale our campaigns, used big
data analytics, beacon and Internet of Things technologies to
provide our customers with unique, tailored experiences.”
Coca-Cola North America Information Technology uses Splunk®
Enterprise as the data engine powering their digital transformation
in marketing. Splunk Enterprise is used by hundreds of employees to
access and analyze the data curated from each of the technologies
in the marketing campaign in order to make better, faster business
decisions. This also enables Coca-Cola to analyze data around
trending flavor mixes from its popular Freestyle machines and
correlate that information with geographical and other data to
implement targeted marketing, improve service and more efficiently
stock vending machines. Working in Amazon Web Services, Splunk
Enterprise collects, indexes and analyzes machine-generated big
data from mobile devices, beacons, Coca-Cola Freestyle machine
sensors, IT and security infrastructures and other
technologies.
“Coca-Cola North America is one of our most innovative
customers, using Splunk solutions in a myriad of new ways to tackle
real business issues and increase efficiencies with data. We
congratulate them on this incredible honor for business
innovation,” said Steve Sommer, chief marketing officer, Splunk.
“Coca-Cola North America Information Technology’s application of
Splunk solutions is an exemplary showcase of talented IT and
marketing professionals transforming the way marketing gets done in
an increasingly digital world. We are honored to work with the
leaders at Coca-Cola who are behind this well-deserved award
win.”
This is InformationWeek’s 28th year identifying and honoring the
nation's most innovative users of information technology. The
InformationWeek Elite 100 research tracks the technology-based
investments, strategies and results of some of the best-known
organizations in the country. Unique among corporate rankings, the
InformationWeek Elite 100 spotlights the power of business
technology innovation.
Additional details on the InformationWeek Elite 100 can be found
online at http://www.informationweek.com/elite100.
About Splunk Inc.
Splunk Inc. (NASDAQ:SPLK) is the market-leading platform that
powers Operational Intelligence. We pioneer innovative, disruptive
solutions that make machine data accessible, usable and valuable to
everyone. More than 11,000 customers in over 110 countries use
Splunk software and cloud services to make business, government and
education more efficient, secure and profitable. Join hundreds of
thousands of passionate users by trying Splunk solutions for free:
http://www.splunk.com/free-trials.
About The Coca-Cola Company
The Coca-Cola Company (NYSE:KO) is the world's largest
beverage company, refreshing consumers with more than 500 sparkling
and still brands and more than 3,800 beverage choices. Led
by Coca-Cola, one of the world's most valuable and
recognizable brands, our company’s portfolio features 20
billion-dollar brands, 18 of which are available in reduced-, low-
or no-calorie options. Our billion-dollar brands include Diet
Coke, Coca-Cola Zero, Fanta, Sprite, Dasani,
vitaminwater, Powerade, Minute Maid, Simply, Del Valle, Georgia and
Gold Peak. Through the world's largest beverage distribution
system, we are the No. 1 provider of both sparkling and still
beverages. More than 1.9 billion servings of our beverages are
enjoyed by consumers in more than 200 countries each day. With an
enduring commitment to building sustainable communities, our
company is focused on initiatives that reduce our environmental
footprint, create a safe, inclusive work environment for our
associates, and enhance the economic development of the communities
where we operate. Together with our bottling partners, we rank
among the world's top 10 private employers with more than 700,000
system associates. For more information,
visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
About InformationWeek
For more than 30 years, InformationWeek has provided millions of
IT executives worldwide with the insight and perspective they need
to leverage the business value of technology. InformationWeek
provides CIOs and IT executives with commentary, analysis and
research through its thriving online community, digital issues,
webcasts, proprietary research and live, in-person
events. InformationWeek's award-winning editorial coverage can
be found at www.informationweek.com. InformationWeek is
organized by UBM Americas, a part of UBM plc (UBM.L), an
Events First marketing and communications services business. For
more information, visit ubmamericas.com.
Social Media: Twitter | LinkedIn | YouTube | Facebook
Splunk>, Listen to Your Data, The Engine for Machine Data,
Hunk, Splunk Cloud, Splunk Light, SPL and Splunk MINT are
trademarks and registered trademarks of Splunk Inc. in the United
States and other countries. All other brand names, product names,
or trademarks belong to their respective owners. © 2016 Splunk Inc.
All rights reserved.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160504005482/en/
Splunk Inc.Allyson Stinchfield,
415-852-5612astinchfield@splunk.comorCoca-Cola North America
Information TechnologyTricia Taylor,
404-638-2369tritaylor@coca-cola.com
Coca Cola (NYSE:KO)
Historical Stock Chart
From Feb 2024 to Mar 2024
Coca Cola (NYSE:KO)
Historical Stock Chart
From Mar 2023 to Mar 2024