Olympic Sensation Missy Franklin and Minute Maid® Celebrate Gold Medal Parents
May 02 2016 - 10:00AM
Business Wire
The four-time gold medalist joins the brand’s
#doingood campaign to let her parents know they are #doingood and
encourages others to do the same
In 2012, Missy Franklin made a huge splash, winning four gold
medals and breaking world records in the pool in London. Now as she
looks ahead to another successful run in Rio, she also plans to
make a big impact by celebrating great parenting with Minute Maid
all year long.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160502005621/en/
Olympian Missy Franklin debuts in new
Minute Maid campaign creative (Photo: Business Wire)
Minute Maid’s #doingood campaign reminds parents of all the
wonderful things – big and small – they do to make a positive
difference in their children’s lives every day. It is designed to
battle the self-doubt many parents feel as they strive to balance
careers, family, hectic schedules and mounting pressure from social
media.
Franklin’s role in the #doingood campaign kicks off with an
all-new digital film in which she orchestrated the ultimate ‘thank
you’ surprise to her mom and dad. At a seemingly routine press
conference, Franklin turns the topic away from her training and
begins to read a handwritten letter directed at her parents.
Heartfelt and emotional, Franklin affirms the amazing job her
parents, Dick and D.A., have done – even better than they know – as
she navigates the rigorous training and competition that comes with
being an Olympic athlete.
“I wouldn’t be where I am today without the love and support
from my parents,” Franklin said. “They continue to make sacrifices
to help me achieve my dream. It is a tremendous gift that I can
only hope to repay one day. Minute Maid’s #doingood campaign is a
remarkable opportunity for me to not only thank my own parents but
recognize and honor all parents who truly have the most difficult
job there is – raising great children.”
Now, Minute Maid is encouraging the rest of the country to join
Missy in celebrating great parenting. Fans can enter the “Breakfast
with Missy” promotion by sharing a positive message with a parent
they know who may struggle with self-doubt. Between now and May 31,
consumers may post a photo or video that captures how a parent in
their life is #doingood at MinuteMaid.com/doingood, or on Twitter
or Instagram using the hashtag #doingoodcontest. Franklin will
select five winners and a guest of their choice to join her for a
private breakfast event following the Rio 2016 Olympic Games.
“Whenever the Olympic Games roll around, athletes receive all
the glory and countless accolades – and rightfully so,” said
Shannon Richmond, Brand Director, Minute Maid. “We’re excited to
work with Missy to share some of that special attention with
parents, the tireless heroes who rarely get the kudos they deserve.
With her own inspiring relationship with her mother and father,
Missy truly embodies the Minute Maid brand vision that when you put
good in, you get good out.”
Minute Maid’s #doingood campaign will feature Franklin in a
fully integrated media plan that spans television, digital, social,
retail activation and PR.
For more information on Minute Maid’s campaign, to see the film,
or to join the movement to tell a parent they’re #doingood, visit
MinuteMaid.com, @MinuteMaid on Twitter or Minute Maid’s
Facebook.
NO PURCHASE NECESSARY. LEGAL RESIDENTS OF THE 50 UNITED STATES
(D.C.), 18 YEARS OR OLDER. VOID WHERE PROHIBITED. Enter Contest by:
5/31/16. For Official Rules and prize description, visit
www.minutemaid.com/doingood. Sponsor: The Coca-Cola Company, One
Coca-Cola Plaza, Atlanta, GA 30313.
About
The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands. Led by Coca-Cola, one of the
world's most valuable and recognizable brands, our Company's
portfolio features 20 billion-dollar brands including Diet Coke,
Fanta, Sprite, Coca-Cola Zero, vitaminwater,
Powerade, Minute Maid, Simply, Georgia and Del Valle.
Globally, we are the No. 1 provider of sparkling beverages,
ready-to-drink coffees, and juices and juice drinks. Through the
world's largest beverage distribution system, consumers in more
than 200 countries enjoy our beverages at a rate of 1.9 billion
servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our
environmental footprint, support active, healthy living, create a
safe, inclusive work environment for our associates, and enhance
the economic development of the communities where we operate.
Together with our bottling partners, we rank among the world's top
10 private employers with more than 700,000 system associates. For
more information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter
at twitter.com/CocaColaCo, visit our blog,
Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20160502005621/en/
The Coca-Cola CompanyNancy Bailey,
202-631-2808ncbailey@coca-cola.com
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