DASANI Sparkling™ Makes a Bubbly Splash with Redesigned Packaging and Refreshing New Flavors
April 28 2016 - 9:00AM
Business Wire
Two new DASANI Sparkling flavors to hit store
shelves this spring in new sleeker cans
Striking a sense of balance during the day can be difficult to
achieve, but sometimes all it takes to rejuvenate is a little break
with a refreshing beverage. This spring, DASANI Sparkling is
debuting new flavors along with new packages to help people find a
little “me time” in their busy lives.
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DASANI Sparkling launches new graphics,
sleek cans and two new flavors, Tropical Pineapple and Raspberry
Lemonade (Photo: Business Wire)
Since its introduction, DASANI Sparkling has delivered crisp,
unsweetened, naturally flavored refreshment perfect for any time of
the day, fulfilling hydration needs with a bubbly twist. Beginning
in May, the lineup of DASANI Sparkling flavors - lime, berry, black
cherry and lemon - will be joined by two tasty new varieties:
raspberry lemonade and tropical pineapple. The new flavor launch
coincides with the introduction of DASANI Sparkling’s “Break for
Bubbles” national marketing campaign, which encourages people to
take a break from everyday stresses with their favorite sparkling
water.
All six flavors will be available for purchase nationwide in
8-packs of 12-ounce sleek cans, featuring a more slender profile
and refreshed graphics. DASANI Sparkling is also now available in a
resealable 20-ounce bottle in lime and berry flavors, catering to
people who want the convenience of a resealable bottle for an
on-the-go lifestyle. With the exciting additions to the Sparkling
repertoire, people can “Break for Bubbles” and make any moment a
refreshing escape with the great taste of DASANI Sparkling.
“We know people are increasingly looking for ways to stay
hydrated and refreshed throughout the day with a little more flavor
and fun - whether they’re at home or out and about,” said David
Preston, group director, DASANI, Coca-Cola North America. “We’re
innovating on DASANI Sparkling, offering more options, more flavors
and more packages, which means we continue to offer a range of
products that give people what they’re looking for.”
New 20-ounce bottles are available now in stores nationwide, and
twelve-ounce 8-pack sleek cans will be on store shelves at major
retailers across the country beginning in May.
The DASANI Sparkling “Break for Bubbles” campaign will be
supported by an integrated marketing campaign, including
television, digital, print and out-of-home advertising. More
product information can be found on DASANI.com.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our company’s portfolio features 20 billion-dollar brands,
18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta,
Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world's largest beverage
distribution system, we are the No. 1 provider of both sparkling
and still beverages. More than 1.9 billion servings of our
beverages are enjoyed by consumers in more than 200 countries each
day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information,
visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20160428005977/en/
The Coca-Cola CompanyMelina Baetti,
404-676-1533mbaetti@coca-cola.com
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