Sprite® Brings Back Tropical Flavor for First Time in a Decade
April 21 2016 - 11:55AM
Business Wire
Beverage brand returns fan-favorite tropical
flavor – lemon-lime with strawberry and pineapple – for a limited
time only
Millions of fans are about to enjoy a tropical blast from the
past, and it’s sure to trigger memories of a certain delicious
flavor from back in the day. The tropical Sprite flavor fans loved
more than a decade ago makes its return today with an all-new name
– Sprite Tropical Mix – and a fresh new look.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160421006229/en/
(Photo: Business Wire)
Sprite Tropical Mix combines the crisp, familiar Sprite
lemon-lime taste with delicious strawberry and pineapple flavors.
The refreshing flavor combination is available now for a limited
time only in a retro-inspired orange-on-white package design.
“Fans have thirsted for the return of this popular Sprite
tropical flavor for years, and it’s great to finally bring it back
to reward their enthusiasm. I can’t think of a better way to let
them know that we’re listening,” said Kimberly Paige, vice
president, Sparkling Brands, Sprite and Flavors, Coca-Cola North
America. “The blend of lemon-lime, strawberry and pineapple flavors
gives the delicious taste of Sprite a fresh twist for summer, and
for fans unfamiliar with the tropical mix, it’s a refreshing way to
quench their thirst for something new.”
Sprite Tropical Mix joins a number of other product variations
Sprite has introduced in recent years to offer consumers innovative
flavor mixes. Other popular limited-edition Sprite flavors include
the holiday-favorite Sprite Cranberry, which was first introduced
in 2013, and Sprite LeBron’s Mix™, which was available in 2014 and
2015.
Sprite Tropical Mix will be available in 20-ounce PET bottles
and sold in convenience, value and other retail stores nationwide
through August, or while supplies last. The limited-edition release
will be supported through an integrated marketing campaign,
including radio and out-of-home advertising and content on Sprite
social channels. To check local product availability, visit the
“Ask Coca-Cola” virtual agent at SpriteURL.com/VirtualAgent.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our company’s portfolio features 20 billion-dollar brands,
18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta,
Sprite, Dasani, vitaminwater, Powerade, Minute Maid, Simply, Del
Valle, Georgia and Gold Peak. Through the world's largest beverage
distribution system, we are the No. 1 provider of both sparkling
and still beverages. More than 1.9 billion servings of our
beverages are enjoyed by consumers in more than 200 countries each
day. With an enduring commitment to building sustainable
communities, our company is focused on initiatives that reduce our
environmental footprint, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information,
visit Coca-Cola Journey at www.coca-colacompany.com,
follow us on Twitter at twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160421006229/en/
The Coca-Cola CompanyAbby Todd,
404-676-5873atodd@coca-cola.com
Coca Cola (NYSE:KO)
Historical Stock Chart
From Feb 2024 to Mar 2024
Coca Cola (NYSE:KO)
Historical Stock Chart
From Mar 2023 to Mar 2024