“Share a Coke” Returns for the Holidays
November 18 2015 - 12:22PM
Business Wire
Coca-Cola delivers more ways to “Make Someone
Happy” this holiday season
This season, Coca-Cola is making spirits even brighter with the
introduction of new holiday-themed “Share a Coke” offerings.
Whether it’s surprising a friend with an ice-cold “Someone Nice”
bottle or sharing a special moment “Under the Mistletoe,” Coca-Cola
is giving people even more ways to “Make Someone Happy” this
holiday season.
For a limited time, Coca-Cola will swap out its iconic logo on
glass bottles, multi-packs, 12-ounce cans, 20-ounce bottles,
1.25-liter and 2-liter PET bottles for seasonal names such as
“Santa,” “Someone Nice,” “Someone Naughty,” “Under the Mistletoe,”
“Elves” and “Secret Santa.” Aluminum bottles of Coca-Cola will
feature reindeer names such as “Dasher & Dancer,” “Prancer
& Vixen” and “Comet & Cupid.”
“The ‘Make Someone Happy’ campaign is all about sharing your
time, attention, love and laughter with others. And by pairing the
holiday with ‘Share a Coke’ packaging, we’re hoping to give people
even more ways to make a connection and share a special moment
together,” said Racquel Harris Mason, vice president Coca-Cola
trademark, Coca-Cola North America. “Whether it’s toasting to ‘Mrs.
Claus’ or wrapping gifts with your ‘Elves,’ we hope ‘Share a Coke’
helps make moments with friends and family even more magical this
holiday season.”
Coca-Cola is also encouraging people to look beyond the presents
and focus on the true spirit of the holidays. Coca-Cola’s “Make
Someone Happy” campaign returns to inspire fans everywhere to
spread happiness through small but meaningful ways during the
holidays and beyond. The 60-second TV spot shows that all it takes
to make someone happy is the act of opening your heart.
Coca-Cola is also donating $75,000 worth of toys to the Marine
Toys for Tots Foundation in San Francisco, Baltimore and
Cincinnati. Valued customers Compass and MGM Resorts International
are also partnering with Coca-Cola to donate to the Marine Toys for
Tots Foundation. The Coca-Cola Holiday Caravan, five trucks each
illuminated by more than 30,000 red and white sparkling lights,
will roll into 90 cities across the country to spread holiday
happiness through December 20, 2015.
Those who want to spread happiness far and wide can continue to
purchase and send “Share a Coke” glass bottles customized with
names or holiday themes through ShareaCoke.com. Online purchase
options include individual eight-ounce glass bottles and six-packs
of eight-ounce glass bottles of Coca-Cola.
Coca-Cola’s iconic Santa Claus, as imagined by the artist Haddon
Sundblom, will also appear along with “Share a Coke” names on
limited-edition holiday packaging on Coca-Cola multi-packs, cans,
glass bottles, and on 20-ounce, 1.25-liter and 2-liter PET bottles.
“Share a Coke” will also come to life through Coca-Cola Freestyle
fountain dispensers, which will offer a limited-time mix called
“Secret Santa.”
Social and digital campaigns will provide fans the opportunity
to test and share whether they’ve been “Someone Naughty” or
“Someone Nice” this year through a Facebook app. The fully
integrated campaign will also feature a radio takeover across
partnering stations, print, out-of-home, point of sale, Delta
in-flight and mall advertising.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20151118006355/en/
The Coca-Cola CompanyLauren Thompson,
404-676-3034LaurenThompson@coca-cola.com
Coca Cola (NYSE:KO)
Historical Stock Chart
From Mar 2024 to Apr 2024
Coca Cola (NYSE:KO)
Historical Stock Chart
From Apr 2023 to Apr 2024