Coca-Cola Kicks Off Hispanic Heritage Month with #OrgullosoDeSer Campaign Embracing Latino Pride in their Culture & Family Na...
September 02 2015 - 09:00AM
Business Wire
The campaign touches upon feelings of unity
and pride that come from Latino heritage
For many Hispanic families, celebrating their culture is a
priority and it frequently permeates their everyday lives. With
that in mind, Coca-Cola created a film that does more than
celebrate Hispanics and Hispanic Heritage Month - the film explores
family names and the pride surrounding them through personal
stories shared on camera.
The “Orgulloso De Ser” film evokes the power of family, culture
and community by bringing people together in celebration of their
heritage and unique family stories. In the film, participants share
stories and display their pride by applying a temporary tattoo of
their last name using the special Coca-Cola Heritage Tattoo Can.
The Heritage Tattoo Can allowed participants to wear and share
their pride and love for their culture and family names.
“At Coca-Cola we have been a part of so many of the important
moments in Hispanic families’ lives, and we want to continue making
new memories with them,” said Lauventria Robinson, vice president,
Multicultural Center of Excellence, Coca-Cola North America.
“During Hispanic Heritage Month, we are celebrating the immense
pride Latinos have for their culture and heritage, a pride that
translates most significantly into their family names, which they
carry with honor and joy.”
Coca-Cola’s #OrgullosoDeSer campaign is encouraging people to
share their passion and pride in their last name and heritage.
Using the hashtag #OrgullosoDeSer #[InsertLastName], people can
post special family moments and their own reasons for being proud
to be Latino as well as share the film on their social media
platforms.
Coca-Cola recognizes that Latino’s last names are a source of
pride, and families can visit www.coke.com/OrgullosoDeSer to
purchase a “Share a Coke” contour bottle personalized with their
last names to share that pride with the world.
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including, Diet Coke, Fanta, Sprite,
Coca-Cola Zero, vitaminwater, POWERADE, Minute Maid, Simply,
Georgia, Dasani, FUZE TEA and Del Valle. Globally, we are the No. 1
provider of sparkling beverages, ready-to-drink coffees, and juices
and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at
a rate of 1.9 billion servings a day. With an enduring commitment
to building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20150902005801/en/
The Coca-Cola CompanyMelina Baetti,
404-676-1533mbaetti@coca-cola.comorMarlen Mursuli,
305-532-7950 ext. 230marlen.mursuli@newlink-group.com
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