vitaminwater® Announces Project Hustle Finalists
July 01 2015 - 12:11PM
Business Wire
Ten finalists were chosen in a nationwide
search, and now it’s up to the public to decide which projects get
funded
Project Hustle, the crowdfunding-inspired program by
vitaminwater®, held a nationwide search for aspiring
entrepreneurs, artists-in-training, dreamers and future film
directors to find the next idea that breaks the status quo, glass
ceiling, or simply, the internet.
Each finalist has the opportunity to see whether their dreams
can become reality, and the chance to win up to a total of $500,000
(across ten finalists) to bring them to life. The top ten best and
brightest ideas were chosen in the following five categories:
music, film, fashion, art and technology.
Beginning July 1, through August 31, vitaminwater will
put the power into the public’s hands to decide which of these
finalists will potentially have their projects funded up to $50,000
each. Check out all of the finalists’ projects at
www.projecthustle.com and www.youtube.com/vitaminwater.
To fund projects, participating vitaminwater and
vitaminwater zero™ bottle caps will contain a code that
people can enter online at www.projecthustle.com. Each code holds a
specific “virtual dollar” value, which can be allocated to one of
the ten finalists’ projects. Backers can be choosers, right?
No entrepreneur has made it to the top without some help, so as a
thank you, every valid code entered wins a prize that is tied to
the value of the code.
“Our ten finalists are some of the best and brightest creators
in the nation, and we can’t wait to see how their projects come to
life,” said vitaminwater Senior Brand Manager, Ryan
Robertson. “vitaminwater began as a small start-up in
Queens, so we understand that hard work pays off. Project Hustle is
our way of supporting these enterprising artists at the beginning
of their journey, relentlessly hustling towards and pursuing their
dreams.”
To keep up with the excitement of Project Hustle, follow
vitaminwater (@vitaminwater) on Twitter and Instagram, and
join the conversation at #projecthustle and #hydratethehustle.
This summer, be on the lookout for vitaminwater hustle
counters in New York City, Boston and Philadelphia, as we hand out
a “million moments of motivation,” to fuel your hustle. Consumers
will get a moment of motivation and complimentary
vitaminwater.
For official contest rules, prizing information, odds of
winning, and more information, please visit:
www.projecthustle.com
About The Coca-Cola
Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage
company, refreshing consumers with more than 500 sparkling and
still brands. Led by Coca-Cola®, one of the world's most valuable
and recognizable brands, our Company's portfolio features 20
billion-dollar brands including Diet Coke®, Fanta®, Sprite®,
Coca-Cola Zero™, vitaminwater®, Powerade®, Minute Maid®, Simply™,
Georgia® and Del Valle®. Globally, we are the No. 1 provider of
sparkling beverages, ready-to-drink coffees, and juices and juice
drinks. Through the world's largest e beverage distribution system,
consumers in more than 200 countries enjoy our beverages at a rate
of 1.9 billion servings a day. With an enduring commitment to
building sustainable communities, our Company is focused on
initiatives that reduce our environmental footprint, support
active, healthy living, create a safe, inclusive work environment
for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners,
we rank among the world's top 10 private employers with more than
700,000 system associates. For more information, visit Coca-Cola
Journey at www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our blog, Coca-Cola Unbottled, at
www.coca-colablog.com or find us on LinkedIn at
www.linkedin.com/company/the-coca-cola-company.
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version on businesswire.com: http://www.businesswire.com/news/home/20150701006257/en/
TCCC PR:Emily Johnson, 212-545-6144emijohnson@coca-cola.com
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