By Razak Babah Musah
LONDON-- The Coca-Cola Company and SABMiller PLC have struck a
new multimillion-dollar brand and bottling deal as the companies,
two of the world's biggest drinks makers, eye a bigger share of the
Africa beverage market.
Coca-Cola is buying SABMiller's Appletiser soft-drink brand and
the rights to a further 19 non-alcholic ready-to-drink brands in
Africa and Latin America for around $260 million.
The U.S. drinks group and SABMiller, the world's number 2 brewer
by volumes, are also combining the bottling operations of their
nonalcoholic drinks businesses in Southern and East Africa in a new
company.
Coca-Cola Beverages Africa, will serve 12 high-growth countries
accounting for 40% of all Coca-Cola beverage volumes in Africa, the
companies said on Thursday.
On completion of the proposed merger, Coca-Cola will hold 11.3%.
of the new company, SABMiller will hold a 57% shareholding, while
Gutsche Family Investments, currently the major shareholder in
South Africa-based bottler Coca-Cola Sabco, will have a 31.7%
stake.
"A combined Coca-Cola bottling operation is further evidence of
our commitment to Africa, and our firm belief in the tremendous
growth prospects that the continent offers," said Muhtar Kent,
Chairman and CEO of The Coca-Cola Company.
Phil Gutsche will be Chairman of Coca-Cola Beverages Africa and
Port Elizabeth, South Africa is the intended location for the
company's headquarters.
SABMiller will retain ownership of its nonalcoholic malt
beverages in Africa and Latin America and will retain its Coca-Cola
franchises in El Salvador and Honduras.
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