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Coca-Cola To Test Mid-Calorie Sprite, Fanta -Report

Coca-Cola Co. (KO) plans to test mid-calorie versions of its lemon-lime Sprite and orange Fanta sodas in a few markets, trade publication Beverage Digest reported Monday, citing sources. The drinks will be called "Sprite Select" and "Fanta Select," and be offered in a "very limited" test in just a few stores in Memphis, Tenn., Detroit; Louisville, Ky., and Atlanta. They will contain half the calories of regular versions of Sprite an Fanta, and will be sweetened with a blend of natural sweeteners. Coca-Cola spokesman Scott Williamson told Dow Jones Newswires that "it's a limited test of two new formulations to see if they might appeal to consumers." Coca-Cola's reduced-calorie sodas come as two other large soda companies are testing similar products, which they hope will attract consumers who don't like the taste of diet sodas but want to consume fewer calories. PepsiCo Inc. (PEP) recently started selling Pepsi Next, a reduced-calorie cola, nationwide. Dr Pepper Snapple Group Inc. (DPS), meanwhile, has been selling a 10-calorie version of Dr Pepper, called Dr Pepper Ten, since last year, and is also testing low-calorie versions of five other of its sodas. -By Paul Ziobro, Dow Jones Newswires; 212-416-2194; paul.ziobro@dowjones.com; Twitter: @pziobro

Stock News for Coca Cola (KO)
DateTimeHeadline
09/03/201515:31:00Coca-Cola Amends Bylaws to Allow Proxy Access -- Update
09/03/201510:20:00Coca-Cola Amends Bylaws to Allow Proxy Access
09/03/201510:18:00Coca-Cola Amends Bylaws to Allow Proxy Access
09/03/201509:15:35Current Report Filing (8-k)
09/03/201505:59:00Sodas, Health Officials Duke It Out City by City
09/02/201509:00:00Coca-Cola Kicks Off Hispanic Heritage Month with #OrgullosoDeSer...
08/31/201509:49:00コカ・コーラ、水の還元目標100%達成に向けて順調に進行中
08/31/201509:23:00Coke Zero™ Brings Drinkable Commercials to Football and Enters Y...
08/25/201516:01:00Coca-Cola en bonne voie pour honorer son objectif de reconstitution...
08/25/201514:18:00Coca-Cola auf dem besten Weg, das Water-Replenishment-Ziel zu...
08/25/201507:00:00Coca-Cola on Track to Meet 100% Water Replenishment Goal
08/20/201515:47:00ザ コカ・コーラ カンパニー、社長兼最高執行責任者(COO)にジェームズ・クインシーを任命
08/20/201512:40:00Coke to Disclose Funds Sent to Health Groups, Researchers
08/20/201512:36:00Coca-Cola Pledges to Disclose Financial Contributions to Health...
08/19/201517:30:00Coca-Cola Buys Minority Stake in Suja Life -- Update
08/19/201512:10:00Coca-Cola Buys Minority Stake in Suja Life
08/19/201512:02:00Coca-Cola Buys Minority Stake in Suja Life
08/18/201514:46:30Statement of Changes in Beneficial Ownership (4)
08/17/201510:00:00The Coca-Cola Company to Participate in the Barclays Global Consumer...
08/17/201508:30:00Sam's Club Aims to Be Less Like Wal-Mart

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