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Coca-Cola To Test Mid-Calorie Sprite, Fanta -Report

Coca-Cola Co. (KO) plans to test mid-calorie versions of its lemon-lime Sprite and orange Fanta sodas in a few markets, trade publication Beverage Digest reported Monday, citing sources. The drinks will be called "Sprite Select" and "Fanta Select," and be offered in a "very limited" test in just a few stores in Memphis, Tenn., Detroit; Louisville, Ky., and Atlanta. They will contain half the calories of regular versions of Sprite an Fanta, and will be sweetened with a blend of natural sweeteners. Coca-Cola spokesman Scott Williamson told Dow Jones Newswires that "it's a limited test of two new formulations to see if they might appeal to consumers." Coca-Cola's reduced-calorie sodas come as two other large soda companies are testing similar products, which they hope will attract consumers who don't like the taste of diet sodas but want to consume fewer calories. PepsiCo Inc. (PEP) recently started selling Pepsi Next, a reduced-calorie cola, nationwide. Dr Pepper Snapple Group Inc. (DPS), meanwhile, has been selling a 10-calorie version of Dr Pepper, called Dr Pepper Ten, since last year, and is also testing low-calorie versions of five other of its sodas. -By Paul Ziobro, Dow Jones Newswires; 212-416-2194; paul.ziobro@dowjones.com; Twitter: @pziobro

Stock News for Coca Cola (KO)
DateTimeHeadline
02/16/201711:00:00The Board of Directors of The Coca-Cola Company Announces 55th...
02/15/201716:26:36Current Report Filing (8-k)
02/15/201715:13:24Statement of Changes in Beneficial Ownership (4)
02/15/201703:49:00コカ・コーラ財団とザ コカ・コーラ カンパニーが世界で230以上の団体に1億600万ドルを還元
02/14/201715:09:46Statement of Changes in Beneficial Ownership (4)
02/14/201703:50:00The Coca-Cola Foundation y The Coca-Cola Company Devuelven 106...
02/14/201703:49:00The Coca-Cola Foundation et The Coca-Cola Company reversent 106 millions...
02/13/201716:04:00Die Coca-Cola Foundation und die Coca-Cola Company spenden weltweit...
02/13/201716:04:00The Coca-Cola Foundation e The Coca-Cola Company retribuem doa...
02/13/201712:11:00The Coca-Cola Foundation and The Coca-Cola Company Give Back...
02/13/201710:12:00Wanna Sprite® Cherry? Brand Launches Two New Delicious Flavor...
02/10/201714:44:14Annual Statement of Changes in Beneficial Ownership (5)
02/10/201709:42:10Amended Statement of Ownership (sc 13g/a)
02/10/201703:03:00Coke: Smaller Cans Pay Off -- WSJ
02/09/201707:05:55Current Report Filing (8-k)
02/09/201706:55:00The Coca-Cola Company Reports Fourth Quarter and Full Year 2016...
02/08/201710:39:00Delta and Coca-Cola Create Flying Art Gallery
02/08/201708:29:00Coca-Cola Earnings: What to Watch
02/05/201718:27:00Coca-Cola’s Global One Brand Strategy and Sprite® Make Big Ga...
02/05/201718:00:00Coca-Cola’s Global One Brand Strategy and Sprite® Make Big Ga...

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