NEW YORK, Feb. 14, 2017 /PRNewswire/ -- Kleenex®
brand, the inventor of the facial tissue category and trusted for
its exceptional fabric technology, announced that its Exfoliating
Cushions has been named Product of the Year for 2017 within the
Skincare Category.
Product of the Year is the world's largest consumer-voted award
for innovation, where winners are backed by the votes of 40,000
consumers in a national representative survey conducted by research
partner Kantar TNS, a global leader in consumer research.
"For Kleenex Exfoliating Cushions to be selected as a 2017
Product of the Year Award winner is a testament to the brand's
commitment to innovation," says Eniko
Olah, Senior Brand Manager at Kleenex. "Winning this award
recognizes our dedication to provide consumers with effective,
easy-to-use products that boast advanced technology and innovation,
and we couldn't be more proud."
Kleenex Exfoliating Cushions utilize an exclusive combination of
dual-sided, multi-layered fabrics paired with a gentle cleanser to
polish and exfoliate the skin, revealing a healthy, radiant look
from just one use. Exfoliating Cushions are made for all skin
types, are hypoallergenic and dermatologist tested.
"Competition is fierce among consumer brands, with thousands of
new products introduced to market each year," says Mike Nolan, CEO, Product of the Year
USA. "Product of the Year winners
will have a true advantage over competitors, as they are able to
utilize our logo on their packaging, which will help shoppers
easily identify a new product as a 'best bet' for themselves
and their families."
Each year, Product of the Year takes entries from new consumer
products launched within the previous year that demonstrate
innovation within their industry. Product nominations are then
placed into categories such as beauty, personal care, household
essentials, food and beverages. Each product is assessed on
seven key measures: Appeal, Customer Satisfaction, Customer
Advocacy, Purchase Interest, Uniqueness, Relevance and Customer
Excitement. One product is then named the winner of each
category, based on the results of the consumer survey.
For more information on Kleenex® Facial Cleansing products or to
learn more about the brand, please visit
www.kleenex.com/facialcleansing. Additional product information and
assets are available at www.kleenex.com/facialcleansing/media.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust Kimberly-Clark's brands and the
solutions they provide to enhance their health, hygiene and
well-being. With brands such as Kleenex, Scott, Huggies, Pull-Ups,
Kotex and Depend, Kimberly-Clark holds No. 1 or No. 2 share
positions in 80 countries. To keep up with the latest news and to
learn more about the Company's 145-year history of innovation,
visit www.kimberly-clark.com or follow us
on Facebook or Twitter.
About Product of the Year
Product of the Year is the
world's largest consumer-voted award for product innovation.
Established 30 years ago, POY currently operates in 38 countries
with the same purpose: Guide consumers to the best products in
their market and reward manufacturers for quality and
innovation. Product of the Year winners are backed by the
votes of over 40,000 consumers in a nationally representative
survey conducted by research partner Kantar TNS, a global leader in
consumer research. The award is a powerful merchandising
program for marketers proven to increase product sales,
distribution and awareness. Winning products are announced in
February each year and receive the right to use the Product of the
Year seal in marketing communications for two years. For more
information, visit productoftheyearusa.com.
About Kantar TNS
Kantar TNS is one of the world's
largest research agencies with experts in over 80 countries. We
provide actionable insights to help companies make
impactful decisions and drive growth. With expertise in innovation,
brand and communication, shopper activation and customer
relationships we help our clients identify, optimize and activate
the moments that matter to drive growth for their business.
We are part of Kantar, one of the world's leading
data, insight and consultancy companies. Find out more
at www.tnsglobal.com.
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SOURCE Kimberly-Clark Corporation