DALLAS, May 13, 2016 /PRNewswire/ -- Women have a
lot of passion for, and many ideas about, how to make things better
when it comes to periods, period experiences and the feminine care
category. The U by Kotex brand is partnering with some of these
women, giving voice to and making their ideas a reality with The
Period Projects – a multi-year program and project series designed
to help create real change, both big and small. The first U by
Kotex Period Project is The Period Shop – the world's first and
only pop-up shop dedicated to all things period – which opens today
in New York City. The Period Shop
is proof that change can be made about the way people think about,
talk about and shop for periods.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7822951-kotex-launches-the-period-projects/
"There are thousands of stores for women's clothing, makeup and
clothes, but none that are focused on periods or the period
experience," said Sarah Michelson,
New York City-based college
student and The Period Shop Project Captain. "So I wrote a Tumblr
post calling for the creation of a Period Shop – a space where
women can shop for feminine care products while feeling
comfortable, safe, respected … and also have a little fun. U by
Kotex read my vision and I am beyond thrilled that the brand
responded with an opportunity to partner to bring it to life!"
Part proclamation, part celebration and an undeniably loud and
proud manifestation of the importance of periods, The Period Shop
is open to the public from Friday, May
13 – Sunday, May 15 and is
located at 138 Fifth Avenue in New York
City, near the corner of 19th Street, and several other
popular retail stores. People are invited to come shop for custom
Period Shop-themed merchandise including attire, accessories, home
goods, beauty products, food and snacks, and U by Kotex products
too. Shop visitors can create and share GIFs, videos and
crowdsourced art at The Period Shop; plus enjoy story sharing,
beauty experiences and a daily Period Shop soundtrack delivered by
popular female DJs and musicians. All proceeds from The Period Shop
will be donated to Susan's Place, a transitional residence that
provides homeless women with housing support and a safe, supportive
environment.
People can visit The Period Shop in-person or enjoy an
abbreviated shop experience online at Jet.com and HelloFlo.com. A
next generation e-commerce marketplace, Jet will feature an online
Period Shop at www.jet.com/periodshop where shoppers can easily
stock up on their period essentials, beyond the dates of the NYC
pop-up shop. HelloFlo will offer limited edition Period Shop kits
including select merchandise found at The Period Shop in NYC at
http://shop.helloflo.com/products/period-shop-kit.
"The U by Kotex brand has been, and remains, dedicated to
positively advancing the way women think about and experience
feminine care," said Lauren Kren, U
by Kotex brand manager, Kimberly-Clark. "We're excited to continue
bringing this dedication to life through The Period Projects, The
Period Shop and future projects with our real women Project
Captains who share the brand's passion for igniting positive
change."
The Period Projects commercial program is supported by an
integrated marketing approach including digital and retail
partnerships; robust owned social and web support; expert
partnerships; as well as digital and print advertisements.
Visit www.UbyKotex.com to learn more about The Period Projects,
The Period Shop or to request a free U by Kotex custom product
sample. Join the online conversation #PeriodProjects.
About the U by Kotex Brand
Kimberly-Clark created the
feminine care category with the launch of the Kotex brand almost
100 years ago. Today, U by Kotex, a full line of feminine
care pads, pantiliners and tampons, continues to push category
boundaries. By providing outstanding protection and unique design,
the brand brings women a better feminine care experience
overall.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in 175 countries. Every day, nearly a quarter of the world's
population trust K-C's brands and the solutions they provide to
enhance their health, hygiene and well-being. With brands such as
Kleenex, Scott, Huggies, Pull-Ups, U by Kotex and Depend,
Kimberly-Clark holds the No. 1 or No. 2 share position in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 144-year history of innovation, visit
www.Kimberly-Clark.com or follow us on Facebook or Twitter.
[KMB-B]
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SOURCE Kimberly-Clark