DALLAS, April 18, 2016 /PRNewswire/ -- Small steps
can have a big impact on the environment. That's why Scott®
Tube-Free bath tissue partnered with YouTube stuntman, Roman
Atwood, to bring that impact to life in an unexpected and jarring
way captured on video for his millions of followers. By eliminating
the tube, Scott® Tube-Free bath tissue gives consumers an easy way
to make a change that reduces waste, without sacrificing
quality.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7812451-scott-tube-free-toss-the-tube/
In the action-packed video, Atwood takes four unsuspecting
friends for a drive around Los
Angeles and tells them he needs to make a quick stop to pick
up his laptop from a friend. When he pulls up to the garage and the
door doesn't open, Atwood accelerates through the door sending the
whole thing crashing down on top of them. What Atwood's friends
aren't aware of is that the door easily breaks away to reveal tens
of thousands of toilet paper tubes. The video captures the
surprised reactions of his friends and the truly shocking fact that
Atwood delivers—there were 66,000 tubes used in the stunt, the
number of tubes that Americans use in just over two minutes.
"This stunt with Scott® Tube-Free was a blast to create--from
the fast car to the hilarious reaction from my buddies who were
riding along. The craziest part of it all is the amount of toilet
paper tubes that Americans waste on a daily basis." said Atwood.
"As a dad of two boys, it's important for me to teach them how
little actions, like using toilet paper without the wasteful
cardboard tube, helps to take care of the environment."
Scott® Tube-Free toilet paper is cushiony soft with no wasteful
tube to toss at the end, and it has major potential to reduce a
portion of the 17 billion toilet paper tubes used each year in the
U.S., enough to fill the Empire State Building twice. In addition
to the stunt captured in Los
Angeles, Atwood will also be producing three additional
videos to encourage others to #TossTheTube with him. Each supply of
toilet paper tubes for the four stunts, demonstrating the impact
tubes have on our world, will be recycled following the video
shoot. Recycling efforts will be different for each stunt,
depending on where the stunt is taking place.
"The cardboard tube has been an unnecessary part of toilet paper
for more than 100 years," said Ashley
Abrahamson, Brand Manager for Scott® Brand. "We hope this
eye-catching stunt will bring to life the massive impact of tube
usage and encourage consumers to toss the tube."
How to #TossTheTube
Here are a few ways to take action, learn more about individual
impact on the environment and Toss the Tube for good:
- Tune-In: Watch this new video from Roman Atwood and Scott® Tube-Free to see the
shocking new stunt. Stay tuned for the continuation of our
partnership with Atwood by following Scott® Brand's Facebook
page.
- Get a Coupon: Visit www.TossTheTube.com to see how many
tubes people use in a lifetime and to download a $1.00 coupon for Scott® Tube-Free
- Join the Conversation: Follow the brand on Facebook and
Twitter at @ScottProducts and use #TossTheTube
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No.1 or No. 2 share positions in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 144-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook and Twitter.
About Roman Atwood
YouTube's favorite prankster and dad, Roman
Atwood, is known for thrilling his fans aka "The Roman
Soldiers" with outrageous pranks and stunts. Roman always has
an epic trick up his sleeve. From traveling to the Caribbean to spending quality time at his home
in Ohio or riding ATVs in the
backyard, Roman, his girlfriend Brittany, and their two kids – Noah
and Kane provide viewers with an authentic look at today's "All
American" family.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/scott-tube-frees-powerful-new-stunt-comes-to-startling-halt-300252915.html
SOURCE Kimberly-Clark