DALLAS, April 7, 2016 /PRNewswire/ -- On
Wednesday, April 6, Viva® Brand
teamed up with Hollywood actress
and home/ DIY expert, Monica Potter,
to host a dramatic clean-up benefitting Boys & Girls Clubs of
Greater Ventura. The event, held
at Avenue Thrift & Vintage Store in Ventura, CA, demonstrated how Viva® Towels can
transform used, forgotten items with just a thorough cleaning.
Donated household items ranging from kitchen appliances to outdoor
patio furniture were expertly cleaned with the unique textures of
Viva® Towels and then donated to 22 deserving families across the
Ventura community. The effort
jumpstarts a national push to "Unleash Clean" across the
country.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7767151-viva-unleash-clean-for-boys-girls-club
Potter served as the Captain of the Viva® Clean Squad,
motivating over 40 volunteers to "Unleash Clean" by scrubbing,
polishing and shining up donated items from the kitchen, bathroom,
living room and patio, showcasing the strength and durability of
the towels. Viva® offers a choice of two types of everyday towels
that work like cloth to stand up to any cleaning job in your home.
Viva® Vantage® has a scrubby texture, great for shining stainless
steel appliances and scrubbing grime off stovetops or patio
furniture, while Viva® Towels have a signature soft and smooth
texture for cleaning surfaces like countertops and coffee tables.
To ensure a green event and minimize waste, Viva® Towels partnered
with the City of Ventura to use
natural household and eco-friendly cleaners so the towels could be
composted afterwards.
"I'm thrilled to partner with Viva® Brand to 'Unleash Clean' on
behalf of this community and others," said Potter. "Too many usable
items end up in the trash when, with a little creativity and elbow
grease, they can become like new again. That's where the power of
Viva® comes in – you'd be amazed at what you can scrub with a Viva®
Towel."
Through Viva® Brand's partnership with Boys & Girls Club of
Greater Ventura, 22 families in
need received more than 50 newly cleaned household goods for their
homes. Additionally, Viva® Brand through partnership with Boys
& Girls Clubs of America, will supply 14 other Boys & Girls
Club Thrift Store locations across the country with cleaning
product and a year's supply of paper towels inspiring them to host
clean up events in their community, benefitting additional local
Clubs.
"We couldn't be more excited to team up with Monica Potter and Boys & Girls Clubs of
Greater Ventura to bring
newly-cleaned household goods to those in need," said Sean Nobui, senior brand manager, Viva® Paper
Towels. "Our event in Ventura
yesterday kicked-off a year-long national program where we are
encouraging consumers to 'Unleash Clean' with Viva® Towels in their
homes and the community."
"Boys & Girls Club of Greater
Ventura is so appreciative of the Viva® Clean Squad's work,"
said Patti Birmingham, CEO, Boys
& Girls Club of Greater
Ventura. "In addition to providing a great deal to our local
families, and bringing recognition to the local Boys & Girls
Club Thrift Store, we were thrilled to receive an additional
$5K donation to our local Club, which
will go a long way!"
For more information about the Viva® Towels and tips on how to
#UnleashClean in your home, visit VivaUnleashClean.com or follow
the brand on Pinterest, Twitter and/or Facebook! You can also
donate household items from your own home benefitting Boys &
Girls Clubs of America. Visit BGCA.org to find a Club accepting
donations near you.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and
its well-known global brands are an indispensable part of life for
people in more than 175 countries. Every day, nearly a quarter of
the world's population trust K-C brands and the solutions they
provide to enhance their health, hygiene and well-being. With
brands such as Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend,
Kimberly-Clark holds the No.1 or No. 2 share positions in 80
countries. To keep up with the latest K-C news and to learn more
about the company's 144-year history of innovation, visit
www.kimberly-clark.com or follow us on Facebook and Twitter.
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SOURCE Kimberly-Clark