DALLAS, July 6, 2015 /PRNewswire/ -- Calling all
UnderWarriors! Did you know that every year women lose millions of
undies due to failed period protection? Yes, it's true! According
to a survey+, ninety-one percent of women lose a pair of
undies to faulty products which can create anxiety about leakage
and a less than ideal feminine care experience. To help women feel
more confident in their period protection and continue to Save
the Undies, Kimberly-Clark's U by Kotex brand
(www.UbyKotex.com) has introduced U by Kotex Security Ultra Thin
pads with 3D Capture Core, a one-of-a-kind center that locks away
wetness to help stop leaks like no other pad, plus new Xpress DRI,
a cover with crazy-fast absorption.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7532151-u-by-kotex-save-the-undies/
"With women's increasingly busy schedules the last thing they
want to worry about is whether or not their feminine care products
are going to work," said Kanchan
Patkar, U by Kotex brand director, Kimberly-Clark. "As the
brand who created the feminine care category nearly 100 years ago,
U by Kotex continues to help women manage their periods more easily
and have a better feminine care experience overall. We are
dedicated to breaking down barriers and introducing unique product
designs that offer outstanding protection improvements."
The new 3D Capture Core and Xpress DRI cover are also found on U
by Kotex CleanWear Ultra Thin pads. Other product benefits of U by
Kotex Security Ultra Thin pads and U by Kotex CleanWear Ultra Thin
pads include uniquely shaped wings for a secure fit and an ultra
thin, four-layer absorbent system for seriously dry protection.
The launch of U by Kotex Security Ultra Thin pads with 3D
Capture Core and new Xpress DRI cover is part of Save the
Undies, an integrated marketing program that aims to help women
change the way they think about and experience feminine care.
The Save the Undies program is supported by a robust digital
media plan, including the opportunity for women to create an
UnderWarrior profile on the brand's website, spread the word via
their social channels and be entered for a chance to win surprise
sweepstakes. The program also includes partnerships with top-tier
vloggers who will be spotlighting the new product in upcoming
videos, fresh, informative content on the brand's owned and
promoted social channels, and attention grabbing TV, print and
online advertising.
Join U by Kotex in its mission to stop senseless leaks and
#SaveTheUndies. Visit www.UbyKotex.com to become an UnderWarrior
and get a free sample of U by Kotex Ultra Thin pads with new 3D
Capture Core plus Xpress DRI cover.
+Crowdtap panel poll. 4,428 women ages 13-40.
5/2014.
About the U by Kotex Product Line and Kimberly-Clark
Kimberly-Clark created the feminine care category with the
launch of Kotex brand almost 100 years ago. Now, U by Kotex, a full
line of feminine care pads, pantiliners and tampons, continues to
push category boundaries. By providing outstanding protection and
unique design, the brand brings women a better feminine care
experience overall.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust K-C's brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, U by Kotex and Depend, Kimberly-Clark holds the
No. 1 or No. 2 share position in more than 80 countries. To keep up
with the latest K-C news and to learn more about the company's
143-year history of innovation, visit www.Kimberly-Clark.com or
follow us on Facebook or Twitter.
[KMB-B]
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/u-by-kotex-brand-continues-to-encourage-millions-of-women-to-stop-senseless-leaks-and-save-the-undies-300107081.html
SOURCE Kimberly-Clark