DALLAS, May 1, 2015 /PRNewswire/ -- The most resounding
family memories are not always grounded in long-standing
traditions, but often the in-between moments that are imperfect and
unexpected. With more dual-income families and kids taking part in
after-school activities, however, everyday moments are increasingly
getting lost in the shuffle. In fact, recent research shows that
some instances of family moments, like family dinners, have
decreased by 33 percent over the past 20 years.*
"Kimberly-Clark products like Huggies diapers and Kleenex facial
tissues play an essential role in supporting families across a
variety of life stages," said Lori
Borchardt, Kimberly-Clark Brand Manager. "We are excited to
illuminate these touch points between consumers and our brands with
an exclusive and intimate portrait into everyday family life with
the help of our partners."
To help families find time for the moments that matter most,
Kimberly-Clark is partnering with five online influencers –
representing a variety of families across cultures and areas of
life – to provide a behind-the-scenes look at their own creative,
time-saving solutions that have helped them free up schedules for a
renewed focus on creating new memories – big and small – with their
families.
- Jim Higley of Bobblehead
Dad
- Yvette Marquez-Sharpnack of Muy
Bueno
- Janise Burrafato of Mama in
Heels
- Sarah Skaggs and Jessica Bailey of Pretty Providence
- Meagan Francis of The Happiest
Home
Starting May 1, parents can visit
www.Facebook.com/PickUptheValues to get a glimpse into the lives of
these top online influencers, receive valuable time and money
saving tips and tricks, and access valuable coupons from Huggies
diapers and wipes, Viva paper towels, Kleenex brand facial tissue,
Scott toilet paper, U by Kotex tampons, and Poise pads, among other
brands.
Whether the goal is to host a summer barbeque or simply
celebrate a potty training achievement, Kimberly-Clark, with the
help of its dedicated partners, will provide tips to help consumers
take advantage of the moment and focus on what matters the most:
caring for your family.
For more information on Celebrate Family Values and to learn
more about participating Kimberly-Clark products, visit
www.PickUptheValues.com or join the conversation online at
#CelebrateFamilyValues.
About Kimberly-Clark
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust K-C brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No.1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 143-year
history of innovation, visit www.kimberly-clark.com or follow us on
Facebook and Twitter.
[KMB-B]
*Bureau of Labor Statistics
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SOURCE Kimberly-Clark