DALLAS, April 7, 2015 /PRNewswire/ -- Have you ever
tried to brush your teeth with a finger? While it's quite possible
to do, you probably won't get great results because fingers aren't
designed to clean your teeth. You'd be much better off using a
toothbrush instead. Similarly period pads are made for periods, but
many of the one in three women who experience light bladder leakage
(LBL) rely on period pads to take care of their bladder leaks
because they are not yet aware of better solutions specifically
designed for LBL. When it comes to managing these leaks, women
deserve the best options, so to help them make the right choice,
Poise brand (www.Poise.com), the light incontinence category
leader, has launched new Poise Thin-Shape pads to help more women
manage their LBL effectively and with confidence. New Poise
Thin-Shape pads are up to 40 percent thinner than original Poise
brand pads and are made specifically for those common little leaks
triggered by every day occurrences like laughing, sneezing and
exercising, with the trusted absorbency of the Poise brand.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7468651-poise-thin-shape-pads/
Designed to move with a woman's body, new Poise Thin-Shape pads
offer comfort and protection with Super Absorbent Material (SAM), a
dry touch layer, leak block sides, an Absorb-loc core that quickly
locks away wetness and odor and a Thin-Flex design for
extraordinary protection that's three times drier than period
pads+.
"For more than 20 years, the Poise brand has been committed to
understanding and creating product innovations that meet women's
evolving feminine needs," said Breanna
Kuhn, Poise brand manager, Kimberly-Clark. "New Poise
Thin-Shape pads are the latest example of that commitment and we
encourage women to make the right choice for their LBL and
experience the extraordinary difference and outstanding protection
that Poise offers vs. period-only pads and liners."
The Poise brand is supporting the launch of new Poise Thin-Shape
pads with an unexpected marketing approach and commercial program
that lightheartedly encourages women with LBL to take their unused
period pads and turn them into something awesome. The program also
includes television advertising, digital partnerships, product
sampling and retail support.
Visit www.Poise.com to learn more about new Poise Thin-Shape
pads, request a free product sample and share lighthearted thoughts
on how you just might #RecycleYourPeriodPad.
*than original Poise brand pads
+vs. leading similar-sized period-only pads and liners
where most needed
About the Poise Brand and Kimberly-Clark
Launched in 1992 by Kimberly-Clark Corporation, Poise brand is the
market leader in Light Bladder Leakage protection products for
women. Poise pads and liners come in three different forms (liners,
ultra thins and pads), five absorbencies and offer custom product
features such as longer length and wings. For more information and
to request a free consumer sample kit, visit www.Poise.com
(www.Poise.com).
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust K-C's brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 143-year
history of innovation, visit www.Kimberly-Clark.com or follow us on
Facebook or Twitter.
[KMB-B]
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SOURCE Kimberly-Clark