DALLAS, April 6, 2015 /PRNewswire/ -- Over 51 million
American women experience bladder leakage – a common occurrence
often associated with pregnancy, childbirth or even diabetes that
can leave women feeling embarrassed, less than feminine and alone.
To support these women, many of whom are under the age of 50, and
help give them the confidence to live more spirited and social
lives, the Depend brand (www.Depend.com) is introducing new
Silhouette Active Fit briefs. A moderate-absorbency brief featuring
a thin design for complete comfort and the trusted protection of
the Depend brand, Silhouette Active Fit briefs have a lower
rise+ with an underwear-like look, fit and feel. A
category first, this new product is available in beige and black
colors. The launch of Silhouette Active Fit briefs comes in the
2nd year of Underwareness (www.Underwareness.com) – the
largest effort to date, created by Depend, to help break down the
stigma surrounding bladder leakage while supporting the millions of
people who experience it.
Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7469051-depend-silhouette-active-fit-briefs/
"For the past 31 years, the Depend brand has led the
incontinence category by introducing product innovations and
dignified solutions that continuously help meet consumers' needs
and help manage their bladder leakage," said Elizabeth Metz, Depend brand director,
Kimberly-Clark. "With the launch of new Silhouette Active Fit
briefs, we want to give women who experience bladder leakage the
comfort, protection and confidence they deserve and we're thrilled
to be able to offer yet another product that helps them live a
vibrant, fulfilled life."
The launch of Silhouette Active Fit briefs in year two of
Underwareness includes support from renowned fashion expert
Carson Kressley, entertainer and
celebrity television host Sheryl
Underwood and award-winning talk show host and practicing
urologist Dr. Jennifer Berman. They,
along with the Depend brand, will encourage consumers to experience
the difference of Silhouette Active Fit briefs and show their
support for those experiencing bladder leakage by sharing photos
and videos on social media using #Underwareness. For each share,
the Depend brand will continue to donate $1, up to a cumulative total of $3 million through 2016, to The Simon Foundation
for Continence and United Way Worldwide.
"I'm passionate about empowering women to feel their best by
helping them feel confident in what they're wearing," said
Kressley. "Women with bladder leakage will be thrilled to learn
about Depend Silhouette Active Fit briefs because the product is
smooth under clothes – whether that's a pair of yoga pants at the
gym, a pencil skirt for work or a dress for date night."
Underwood will support the second year of Underwareness by
continuing to share her personal experience with bladder leakage
and encouraging other women with the condition to try Silhouette
Active Fit briefs.
"It's time people realize that bladder leakage doesn't mean you
have to live a hidden or inactive lifestyle. Look at me as an
example – by using Depend products, I feel feminine and free, I'm
able to walk the red carpet, I exercise regularly and I work on TV
and radio shows without slowing down," said Underwood. "And I'm so
excited Depend Silhouette Active Fit briefs come in black and beige
colors – I've been dreaming of a product like this for years,
because it's comfortable and it looks like real underwear! I hope
the millions of other women with bladder leakage are as excited
about Depend Silhouette Active Fit briefs as I am!"
The launch of Depend Silhouette Active Fit briefs and year two
of Underwareness commercial program includes a robust digital
presence, a top-tier presence at BlogHer 2015, TV advertising,
digital partnerships, product sampling and retail support.
Visit www.Underwareness.com to request a free sample of Depend
Silhouette Active Fit briefs and support the cause.
+ vs. Depend Silhouette maximum absorbency briefs
About the Depend Brand and Kimberly-Clark
Launched in
1984 by Kimberly-Clark Corporation, the Depend brand is the market
leader in the adult incontinence category in North America. Over the years, the Depend
brand has evolved with its consumers to provide the best
protection+ and lend them the confidence they need to
lead normal, active lives. For more information or to request a
product sample, visit www.depend.com.
Kimberly-Clark (NYSE: KMB) and its well-known global brands are
an indispensable part of life for people in more than 175
countries. Every day, nearly a quarter of the world's population
trust K-C's brands and the solutions they provide to enhance their
health, hygiene and well-being. With brands such as Kleenex, Scott,
Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds the No. 1
or No. 2 share position in more than 80 countries. To keep up with
the latest K-C news and to learn more about the company's 143-year
history of innovation, visit www.kimberly-clark.com or follow us on
Facebook or Twitter.
+Among those with a preference.
[KMB-B]
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SOURCE Kimberly-Clark