Demand Rises For Rainforest Alliance Coffee And Other Crops
April 17 2012 - 3:44PM
Dow Jones News
Global demand for certified coffee continues to rise, evidenced
by a 13% on year increase in Rainforest Alliance certified coffee
sales last year, Alex Morgan, the certifier's senior manager of
sustainable agriculture, said Tuesday.
The sales jump was driven by new and ongoing commitments from
major coffee buyers, including Kraft (KFT), Nescafe (NSRGY) and
Massimo Zanetti. Last year, 129,864 metric tons of coffee beans
were sold with the label.
"This growth represents a vital opportunity to transform the
coffee industry into a more sustainable model," he said.
Other certified crops also saw an increase. Around 3% of the
world's coffee, and a similar percentage of its cocoa is certified
by Rainforest Alliance, according to the certifier. Certified tea
output represents 9% of global tea production.
Overall production of Rainforest Alliance certified coffee rose
20% on the year to 245,000 metric tons. Certified cocoa output
jumped 75% to 98,000 metric tons, as new chocolate companies such
as Mars' Dove partnered with the label.
Last year, 500 new companies signed up to buy or sell Rainforest
Alliance certified products, bringing the total to nearly 3,000.
Crops must meet a list of environmental, social and economic
requirements in order to obtain a Rainforest Alliance
certification.
-By Jean Guerrero, Dow Jones Newswires; (5255) 5980-5180,
jean.guerrero@dowjones.com
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