By David Wighton 

LONDON-- Bill Winters, a longtime investment banker at J.P. Morgan Chase & Co., hasn't worked in Asia or Africa. He lacks experience in commercial or retail banking. He's never run a bank.

Yet his appointment Thursday to become the next chief executive of Standard Chartered PLC, the struggling emerging-markets-focused commercial bank, drew rave reviews from investors and fellow bankers. Standard Chartered's shares rose more than 4% on the news that the American is replacing longtime CEO Peter Sands and that four other members of the bank's board are exiting.

One large shareholder said that there was "no superman" in the world who ticked every single box for the job. Mr. Winters had an excellent reputation for building good teams and would likely bring in executives "to cater to the areas where he has a perceived weakness", the investor said. Further boosting Mr. Winters's resume, he was a candidate for the top jobs at UBS AG, Barclays PLC and Royal Bank of Scotland Group PLC, according to people familiar with the matter.

A senior British banker who knows Mr. Winters and Standard Chartered well said the lack of direct experience of Asia or retail banking wouldn't be a big impediment to him doing a good job at Standard Chartered. "The things that really need fixing are culture, controls, costs and the wholesale bank," the banker said. "And on those Bill has a fantastic track record." Some Standard Chartered executives echoed that sentiment, saying they were pleasantly surprised by Mr. Winters's arrival.

An Anglophile who has lived in London for 23 years, Mr. Winters has built a reputation as a savvy markets practitioner and a conservative risk manager. Obsessed about J.P. Morgan's vulnerability to bad loans, he would boast about how little the bank lent, rather than how much.

During the Russian debt crisis in the late 1990s, this approach helped limit J.P. Morgan's losses. Mr. Winters had moved to London in 1992 as the head of European fixed income and in 2004 was promoted to co-chief executive of J.P. Morgan's investment bank. His stewardship of the investment bank was viewed as one of the reasons that J.P. Morgan Chase weathered the financial crisis better than many of its rivals. He played a central role in the acquisition and integration of ailing investment bank Bear Stearns in early 2008.

Mr. Winters, who is now 53, came to be regarded as a strong contender to eventually succeed James Dimon as the overall bank's CEO. But Mr. Winters was abruptly ousted in 2009. He told friends that one reason Mr. Dimon sacked him was that Mr. Winters did not believe in the universal-banking model, where institutions combined large investment banking operations with big retail banks.

Former colleagues say Mr. Winters can at times be blunt and hot-tempered. But he also has a lighter side. In a promotional video last year for London's Young Vic theater, of which Mr. Winters is on the board, the banker participated in a skit that featured him and other financiers ripping open their shirts and belting out a show tune.

After leaving J.P. Morgan, Mr. Winters was considered for a number of bank CEO jobs, including roles at UBS, Barclays and Royal Bank of Scotland Group PLC, according to people familiar with the matter. Instead he set up an asset-management business, Renshaw Bay, to buy assets that were expected to be sold by downsizing banks. But the opportunities were scarcer than expected, prompting renewed speculation that Mr. Winters might be tempted to take a big bank job.

His standing in the U.K. was enhanced by his role as a member of the Independent Commission on Banking that, in 2011, advised the government to force British banks to ring-fence their retail operations from their investment banking businesses.

Highly regarded in the U.K. political and regulatory establishment, Mr. Winters cuts a very different figure from the last American investment banker to head a British bank, the more swashbuckling Bob Diamond. And Standard Chartered shareholders will certainly be hoping that Mr. Winters meets a different fate. Mr. Diamond was ousted as chief executive of Barclays PLC in 2012 under pressure from regulators.

Write to David Wighton at david.wighton@wsj.com

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