Heartland Food Products to Buy Splenda From J&J Unit
August 25 2015 - 3:42PM
Dow Jones News
By Tripp Mickle
Heartland Food Products Group said Tuesday it reached an
agreement to acquire the artificial sweetener brand Splenda from a
subsidiary of Johnson & Johnson.
Financial terms weren't disclosed. Heartland said private-equity
firm Centerbridge Partners LP assisted in closing the deal and
would become a shareholder in Heartland after the acquisition is
completed.
Heartland is based outside Indianapolis and produces sucralose,
stevia and other sweeteners. Its brands include Sunkist Water
Enhancer and Sunkist Liquid Drink Mix.
Splenda sweetener products contain sucralose, a no-calorie
sweetener. The product, which is recognized by its yellow packaging
with light blue lettering, can be used as a substitute for sugar in
everything from baking a pie to making low-calorie soda. It was
developed by researchers at a British college and approved by the
FDA in 1998.
Diet Pepsi raised awareness of sucralose in April when it
announced it would substitute sucralose for aspartame, another
artificial sweetener. The company introduced Diet Pepsi with
sucralose this month.
Write to Tripp Mickle at Tripp.Mickle@wsj.com
Subscribe to WSJ: http://online.wsj.com?mod=djnwires
(END) Dow Jones Newswires
August 25, 2015 15:27 ET (19:27 GMT)
Copyright (c) 2015 Dow Jones & Company, Inc.
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