Johnson & Johnson (JNJ) has hired Goldman Sachs Group Inc. (GS) to advise on the sale of its artificial sweetener brand Splenda, Reuters reported Wednesday, citing people familiar with the matter. The process is still at an early stage, one of the people said, with interested parties signing non disclosure agreements.

Full story at http://www.reuters.com/article/2014/12/03/us-johnson-johnson-m-a-splenda-exclusive-idUSKCN0JH1LG20141203

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