JCPENNEY CATERS TO MILLENNIAL GUYS WITH HIP, STYLISH BRANDS THAT TAKE HIM FROM WORK TO PLAY
September 27 2016 - 8:30AM
PLANO, Texas -
(Sept. 27, 2016) - Fall is the year's most stylish season and
JCPenney [NYSE: JCP] is taking this fashion-forward opportunity to
target the millennial guy in a major way. With new and
reinvigorated brands, including Argyleculture® by Russell Simmons,
i jeans by Buffalo and Decree®, that complement the retailer's
already hip styles from MSX(TM) by Michael Strahan, Ecko Unltd.®
and JF J. Ferrar®, these sharp collections are designed with the
millennial man in mind and serve as a point of differentiation for
The Men's Store at JCPenney.
"Young men, ages 25 to 35, are
driving big growth at JCPenney and represent a very important
customer segment," said John Tighe, chief merchant for JCPenney.
"This demographic has a lot of spending power and is very
opinionated about the style and fit of his clothes. As we continue
to elevate the perception of JCPenney with this target customer,
it's critical that we bring him trend-right brands at an incredible
value to stay at the top of his consideration set."
The Men's Store at JCPenney offers
the millennial man a broad assortment of brands and looks that he
can wear in almost any setting. From tasteful, yet stylish, casual
professional attire including Argyleculture by Russell Simmons and
JF J. Ferrar, to a more relaxed, trend-driven look for the weekend
with brands including MSX by Michael Strahan, Ecko, i jeans by
Buffalo and Decree, JCPenney has the style, quality and value that
young men want to look their best for any occasion.
Argyleculture by
Russell Simmons
Appealing to the growing diversity of male shoppers, Argyleculture by Russell Simmons creates sophisticated
menswear by fusing together an urban heritage and modern American
sportswear. The collection features contemporary designs and fresh
perspectives on classic essentials made for both the young
professional and the mature gentleman.
"Argyleculture is for the stylish
urban graduate who is driven and passionate about growing a
successful career," said Russell Simmons, media mogul and fashion
designer. "By partnering with JCPenney, we have the opportunity to
dress an entirely new audience of young and mature professionals
who appreciate style."
Packed with a broad assortment of
patterns, colors and an intricate attention to detail, the
collection incorporates pieces that any ambitious man should
include in his wardrobe to look his best. When sale prices are in
effect, shoppers will find polos for $24.99, twill pants for $31.99
and blazers for $69.99. The line is now available in select
JCPenney stores and jcp.com.
MSX by Michael
Strahan
A recent addition to The Men's Store at JCPenney, MSX by Michael Strahan is an exclusive active lifestyle
collection that can be worn in virtually any casual setting.
Strahan's second apparel line with JCPenney incorporates today's
popular athleisure trend and is available on sale from $14.99 for
tees and tanks to $44.99 for a lightweight jacket. Complementing
MSX by Michael Strahan, and its tailored clothing counterpart
Collection by Michael Strahan, a line of dress and casual shoes
under the Collection brand just launched in 200 stores and jcp.com.
The shoes are available on sale from $44.99 to $69.99 and can mix
and match with both of Strahan's apparel lines.
JF J.
Ferrar
For a slimmer, more modern fit, JCPenney offers suit separates,
dress shirts, ties and accessories from JF J.
Ferrar. Created by a dedicated team of JCPenney designers, JF
J. Ferrar tailored clothing is one of the retailer's fastest
growing private brands with sales prices including $24.99 for a
dress shirt and tie set and $69.99 for a sport coat. A great
first-time suit purchase for many young men, the brand features
bold colors, contemporary patterns and dapper accessories such as
bow ties, suspenders and pocket squares that can take him from the
workplace to a special event with ease.
Ecko
Unltd.
Another millennial mainstay, Ecko, was just
expanded to over 300 JCPenney stores this fall. The Ecko guy
embraces a lifestyle filled with pop culture, music, video games
and action sports. He proudly rocks this edgy street wear, and his
brand enthusiasm has turned Ecko into one of the Company's most
popular brands with Hispanic customers. Sale prices range from
$13.99 for a graphic tee to $35.99 for destructed denim jogger
pants.
i jeans by
Buffalo
Designed with a focus on denim, i jeans by
Buffalo is available in approximately 500 JCPenney stores
across the country. Fashion-conscious young men will find
distressed denim with various washes and pocket detailing, on sale
for $29.99 to $33.99. In addition to denim, the reinvigorated brand
also offers bold graphic tees for $11.99 and button-up shirts for
$24.99. This collection is found only at JCPenney.
Decree
The JCPenney design team has expanded this eclectic, trendy brand
into a collection for young men. Launching in select stores and at
jcp.com in mid-October, this casual collection is rooted in denim
and relaxed shirts that feature innovative finishes, washes and
details. Decree for young men offers comfortable, updated looks at
an affordable price with sale prices that will include tees for
$12.99, jeans for $29.99 and moto jackets for $59.99.
For men's trend images, please visit the fall look
book: http://www.jcpnewsroom.com/lookbooks-mens.html.
JCPenney Media Relations:
(972) 431-3400 or jcpnews@jcp.com; follow us at @jcpnews
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every customer's shopping experience is worth her time, money and
effort. Whether shopping jcp.com or visiting one of over 1,000
store locations across the United States and Puerto Rico, she will
discover a broad assortment of products from a leading portfolio of
private, exclusive and national brands. Supporting this value
proposition is the warrior spirit of over 100,000 JCPenney
associates worldwide, who are focused on the Company's three
strategic priorities of strengthening private brands, becoming a
world-class omnichannel retailer and increasing revenue per
customer. For additional information, please visit jcp.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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