MSX(TM) by Michael
Strahan is the NFL superstar's second apparel line with JCPenney
PLANO, Texas -
(May 5, 2016) - JCPenney and Michael Strahan are teaming up
once again, this time to launch MSX by Michael Strahan, an
exclusive new line of active lifestyle apparel for men. Available
in approximately 500 JCPenney stores and at jcp.com starting May
21, this is the second clothing line for Strahan at JCPenney.
Collection by Michael Strahan(TM),
an exclusive line of men's tailored clothing and accessories,
launched in 200 JCPenney stores last fall and is now available in
500 locations due to overwhelming customer response.
"I had a lot of fun creating my
first line with JCPenney, Collection by Michael Strahan, but I
realized that in addition to great tailored pieces, men also need
comfortable, stylish clothes that can be worn anytime," said
Strahan. "MSX by Michael Strahan is inspired by my active lifestyle
and provides men trendy, yet functional pieces that can be worn
everywhere - all for a great value. I'm really excited to be part
of what's happening in the overall athleisure movement."
MSX by Michael Strahan features an
attention to detail not typically found in men's clothing lines
including no-chafe seams, auto-lock zippers, UV protection and
reflective strips. From tees and polos to jogger pants and chinos,
this active lifestyle brand features quick-dri, stretch technology
designed to meet the high demands of the day in comfort. Working
with the JCPenney design team, Strahan infused his style throughout
this collection in a variety of modern colors and fabrics that
speak to every man.
MSX by Michael Strahan will be
featured in The Men's Store at JCPenney in its own dedicated
presentation with sale prices including $12.99 for a performance
tank and $25.99 for a knit jogger pant. The brand is also available
in big and tall sizes at jcp.com.
"Michael Strahan is a great brand
partner and his first collection was so successful that it was an
easy decision to create a second, more casual line together," said
John Tighe, chief merchant for JCPenney. "The highly experienced
design and sourcing teams at JCPenney worked closely with Michael
to develop an innovative active lifestyle collection that provides
men stylish, quality looks for an affordable price. Exclusive
collaborations, like the one with Michael Strahan, instill newness
into our stores, giving customers a dynamic shopping experience
that can't be found anywhere else."
MSX by Michael Strahan is a
stylish addition to a comprehensive assortment of active wear
brands in The Men's Store at JCPenney including Nike®, Adidas® and
JCPenney private brand, Xersion®.
JCPenney Media
Relations:
(972) 431-3400 or jcpnews@jcp.com; follow us at @jcpnews
Jill Fritzo for Michael
Strahan:
Jill Fritzo
JFritzo@jillfritzopr.com
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every shopping experience is worth the customer's time, money and
effort. Whether shopping jcp.com or visiting one
of over 1,000 store locations across the United States
and Puerto Rico, customers will discover a broad assortment of
products from a leading portfolio of private, exclusive and
national brands. Supporting this value proposition is the
warrior spirit of over 100,000 JCPenney associates worldwide,
who are focused on the Company's three strategic priorities of
strengthening private brands, becoming a world-class omnichannel
retailer and increasing revenue per customer. For additional
information, please visit jcp.com.
About Michael
Strahan:
Emmy winner and Super Bowl Champion Michael Strahan is the co-host
of top-rated, nationally-syndicated entertainment talk show "LIVE
with Kelly and Michael." He also serves as special co-host
for leading morning program, ABC's "Good Morning America," and as
an Emmy-nominated analyst for "Fox NFL Sunday." In summer 2016,
Strahan will host primetime game show favorite "$100,000 Pyramid" on ABC, produced by SMAC
Entertainment in association with Sony Pictures Television.
Prior to joining the ranks of the
top sports broadcasters in the country, Strahan's entire 15-year
football career was typified by the charisma and sportsmanship that
made him a seven-time Pro-Bowler and one of only four players ever
to lead the NFL in sacks for two seasons. His spectacular NFL
career resulted in Strahan being named to the 2014 Pro Football
Hall of Fame class, the sport's highest honor.
Strahan lead the New York Giants
to a dramatic Super Bowl victory over the previously undefeated New
England Patriots in 2007. In 2001, Strahan completed what is widely
considered to be one of the greatest seasons ever for a defensive
player, breaking the 18-year-old NFL single season sack record with
22.5 sacks. His record still stands today. The charismatic leader
of the New York Giants was named the NFL's 2001 Player of the Year
by Sports Illustrated and the 2001 Defensive Player of the Year by
the Associated Press, making him the first New York Giant to win
the award since Lawrence Taylor.
Strahan and co-host Kelly Ripa
were the co-winners of the 2015 Daytime Emmy for "Outstanding
Entertainment Talk Show Host." In addition, Strahan was
nominated for a 2014 Sports Emmy Award in the category of
"Outstanding Sports Personality - Studio Analyst."
Strahan will be voicing Teddy, a
Palaeolagus rabbit native in the film "Ice Age: Collision
Course" out in July.
This past Fall, Strahan released
his best-selling book, "Wake Up Happy: The Dream Big, Win Big Guide
to Transforming Your Life," which includes personal stories and
motivational advice to inspire readers to turn up the heat and go
from good to great in pursuit of their personal
ambitions.
In 2015, Strahan partnered with
J.C. Penney and launched Collection by Michael
Strahan, a line of men's tailored clothing and accessories. The
line offers a stylish and distinctive assortment of tailored suit
separates, sport coats, dress shirts, neckwear, belts and
accessories including tie clips and cuff links. This is Strahan's
first apparel line and is inspired by his personal style and
experiences as one of America's most recognizable athletes and
media personalities.
With a natural affinity for people
and an effortless ease in front of the camera, Strahan's previous
hosting duties include "Pros v. Joes," which pitted amateur
contestants against professional athletes in a series of athletic
feats. Strahan co-hosted the family cable show "Backyard Stadiums"
on DIY Network and built outdoor recreational projects with his
co-host. In addition, he participated in the kid-friendly
show "Giants on Deck" and the YES Network show "Sack and Renovate,"
in which he led a guided tour inside his 100-year-old home.
Strahan also tackled the world of scripted network primetime
television as the star of "Brothers," a 30-minute sitcom on Fox
from Sony Pictures Television. In summer 2015, Strahan made a cameo
appearance in the hit film "Magic Mike XXL."
Dedicated to many charitable
works, Strahan donates his hands and heart to numerous charities
including St. Jude Children's hospital, The USO and Cedar Sinai's
Sports Spectacular.
Strahan was a vocal and visible
leader among the athletic community in the aftermath of the World
Trade Center tragedy. As the player representative for the Giants,
Strahan led the charge in calling for the league to cancel its
games following the event.
Born in Houston, Texas, Strahan
spent most of his youth in Germany, where his father Gene was
stationed in the U.S. Army. Strahan returned to the U.S. for a
portion of high school and soon was recruited to play football at
Texas Southern University. As a senior at Texas Southern, Strahan
was selected first team All-America by the Associated Press when he
recorded a school-record 19 sacks and 62 tackles, 32 of which cost
opposing teams 142 yards in combined losses.
Now partnered with longtime friend
Constance Schwartz to form SMAC Entertainment, Strahan brings his
skills, determination, leadership, experience and humor to the
multi-dimensional talent management, branding, and production
company. In addition to representing dynamic and globally
recognized talent, SMAC Entertainment produces strong and
diversified content, and has a multitude of projects setup with
primetime cable and broadcast networks, including HBO, AMC, ABC,
E!, USA Network, A&E and FYI, as well as Amazon's streaming
video service. In 2015, the company produced the highly rated and
critically acclaimed Nickelodeon Kids' Choice Sports Awards for the
second year in a row. In addition, the SMAC team produced the
innovative HBO documentary series "State of Play: Happiness," which
explores athletes' retirement transition in relation to larger
society. Their latest project, "Play It Forward," a documentary
about famed football tight end Tony Gonzales and his brother,
premiered as the opener of the 2015 Tribeca/ESPN Sports Film
Festival and was acquired by Showtime.
# # #
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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