JCPENNEY LAUNCHES ITS FIRST FASHION BRAND FOR PLUS-SIZE WOMEN AND COLLABORATES WITH "PROJECT RUNWAY®" WINNER ASHLEY NELL TIP...
April 12 2016 - 10:04AM
PLANO, Texas
- (April 12, 2016) - Because every body
deserves great style, JCPenney [NYSE: JCP] is introducing Boutique+(TM), its first-ever plus-size fashion brand
designed exclusively for the full-figured woman. To celebrate its
debut in 500 stores and at jcp.com beginning May 1, JCPenney will
partner with Project Runway® winner Ashley Nell Tipton who will
serve as brand ambassador and design two upcoming capsule
collections. Boutique+ is a plus-size lifestyle collection designed
for the fashion minded millennial shopper. The new line was
conceived and created by a dedicated team of JCPenney design, trend
and product experts who ensure the colors, prints and fabrics of
Boutique+ flatter and fit curvy silhouettes. The addition of
Boutique+ to the Company's private brand portfolio will give a new
generation of women more reasons to shop JCPenney.
"There are millions of incredibly
stylish full-figured women who are seeking comfortable, well-fit
clothes that offer style and versatility," said Siiri Dougherty,
senior vice president of women's apparel at JCPenney. "JCPenney is
committed to winning her loyalty by designing an entirely new
modern brand made just for her and creating a dedicated shopping
environment that respects her time and budget with a greater
selection of affordable plus-size fashion that takes into account
diverse body types."
Starting this spring, designer
Ashley Nell Tipton, Project Runway® season 14 winner, will serve as
a brand ambassador providing her expertise on plus-size style for
the millennial woman. Tipton has the distinction of being the first
designer to present a plus-size collection during the Project
Runway® finale. For fall and holiday, she will introduce an
exclusive JCPenney capsule collection, "Ashley Nell Tipton for
Boutique+," marking the first time that her designs have been made
available by a national retailer.
"I am thrilled to be a part of the
JCPenney Boutique+ brand launch and have an opportunity to design a
contemporary line that appeals to the wants and needs of plus-size
women," said Ashley Nell Tipton. "I look forward to infusing my
signature style that is known for distinct designs in bright hues
and bold patterns that appeal to young fashionistas looking for
clothes that make them feel as good as they look."
The Boutique+ brand offers
feminine silhouettes, edgy patterns and bold colors. For spring,
Boutique+ will showcase avant-garde styles inspired by the '70s. In
stores and at jcp.com, shoppers will find a collection of femme
tops and dresses infused with floral and paisley prints and vintage
denim. Trendy fashion pieces include fringe tanks, tiered blouses
and pleated skirts ranging in sale price from $12.99 for a top to
$39.99 for a jacket.
A Sizeable Statement in
Stores
In addition to introducing the Boutique+ brand of clothing this
spring, JCPenney is also debuting an all-new in-store concept
called "The Boutique" in over 200 stores. This new environment will
give the full- figured customer an elevated environment for
shopping a curated assortment of classic and modern fashion from
brands such as a.n.a®, Boutique+, Liz Claiborne®, Worthington®,
Alyx® and Bisou Bisou®. Designed to resemble a boutique shopping
environment, these newly revamped areas feature sleek new fixtures,
contemporary graphics and accent walls, as well as a display of
plus-size mannequins to show how various outfits can be pulled
together and complement a curvy figure. Ranging in size from 980 to
2,800 square feet, The Boutique will be a one-stop shopping
destination for plus-size casual sportswear, denim and active wear,
as well as a collection of handbags, fashion jewelry and
accessories to complete any look.
The Boutique collection of brands
will also be available at jcp.com where customers will find
extended sizes up to 30w and 5x.
For images related to The Boutique
and Boutique + merchandise, as well as the Spring 2016 lookbook,
please visit jcpnewsroom.com/Boutique_plus.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About
JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation's largest
apparel and home furnishings retailers, is on a mission to ensure
every shopping experience is worth the customer's time, money and
effort. Whether shopping jcp.com or visiting one
of over 1,000 store locations across the United States
and Puerto Rico, customers will discover a broad assortment of
products from a leading portfolio of private, exclusive and
national brands. Supporting this value proposition is the
warrior spirit of over 100,000 JCPenney associates worldwide,
who are focused on the Company's three strategic priorities of
strengthening private brands, becoming a world-class omnichannel
retailer and increasing revenue per customer. For additional
information, please visit jcp.com.
###
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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