JCPENNEY GROWS ITS SEPHORA PRESENCE WITH 25 NEW LOCATIONS AND SIX EXPANSIONS
April 29 2015 - 10:41AM
PLANO, Texas
- (April 29, 2015) - Beauty enthusiasts in
markets across the country will soon have even more choices when
shopping for makeup, skincare, fragrance and accessory products.
Starting May 1, JCPenney will introduce SEPHORA to 25 additional
stores, enabling the global beauty retailer to enter new and
smaller markets, while expanding JCPenney's reach as a premier
destination for beauty. Since the exclusive partnership launched in
2006, more than 500 JCPenney stores now feature a full-service
SEPHORA offering.
"SEPHORA is one of the most
powerful and exciting beauty concepts in the world, and we want to
leverage that reputation to drive the growth of SEPHORA inside
JCPenney. SEPHORA is not only an important part of our center core
strategy, but also a differentiator that helps set us apart from
the competition," said Ivy Spargo, senior vice president and
general merchandise manager for SEPHORA inside JCPenney. "With the
addition of these locations, we are providing clients with a unique
and compelling in-store beauty experience, while generating a
wealth of cross shopping appeal."
Each SEPHORA inside JCPenney is
located prominently within the center of the store and offers a
unique open-sell environment encompassing 2,200 to 2,600 square
feet. Customers are encouraged to touch, smell and sample products,
as specially trained beauty consultants offer a completely
non-biased approach when recommending brands.
In addition to the grand openings,
six existing SEPHORA inside JCPenney shops will expand to meet the
high customer demand for prestige cosmetics and beauty products.
Expanded locations will represent an average of 3,000 total square
feet of space dedicated to SEPHORA merchandise and SEPHORA Beauty
Studio where clients receive complimentary mini-makeovers.
"Working with JCPenney has proven
to be a valuable partnership that represents one of our largest
growth initiatives in the U.S.," said Satish Malhotra,
executive vice president for SEPHORA inside JCPenney, Canada and
Latin America. "With our one-of-a-kind beauty collaboration, we are
able to reach more markets where SEPHORA does not exist and
introduce prestige makeup, fragrance and skincare brands that may
not be available in many of these cities."
Below is the list of planned
openings and expansions for 2015. For more information or for
images of SEPHORA inside JCPenney, visit jcpnewsroom.com.
New SEPHORA inside JCPenney
stores opening May 1:
- Tucson, Ariz. at Tucson Mall
- Rogers, Ark. at Pinnacle Hills Promenade
- Merced, Calif. at Merced Mall
- Aurora, Colo. at Southlands Shopping Center
- Manchester, Conn. at The Shoppes at Buckland
Hills
- Miami, Fla.at Southland Mall
- Jensen Beach, Fla. at Treasure Coast Square
- Tampa, Fla. at Westshore Plaza
- Newnan, Ga. at Newnan Crossing
- Idaho Falls, Idaho at Grand Teton Mall
- Washington, Mo.
- Raleigh, N.C. at North Hills Shopping Center
- Greenville, N.C. at Greenville Mall
- Johnson City, N.Y. at Oakdale Mall
- Tulsa, Okla. at Tulsa Promenade
- Knoxville, Tenn. at West Town Mall
- Waco, Texas at Richland Mall
- Wichita Falls, Texas at Sikes Senter Mall
- South Jordan, Utah at The District
- Roanoke, Va. at Valley View Mall
- Vienna, W.Va. at Grand Central Mall
- Madison, Wis. at East Towne Mall
Expanded SEPHORA inside JCPenney
locations debuting on May 1:
- West Covina, Calif. at Westfield West Covina
- Santa Ana, Calf. at Main Place Mall
- Orlando, Fla. at The Florida Mall
- Toms River, N.J. at Ocean County Mall
- Scranton, Pa. at Viewmont Mall
- Houston, Texas at The Shops at Stone Park
New SEPHORA inside JCPenney
stores opening this summer:
- Parma, Ohio at Parmatown Mall
New SEPHORA inside JCPenney store
opening this fall:
- Cedar Rapids, Iowa at Westdale Mall
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About JCPenney
J. C. Penney Company, Inc. (NYSE:
JCP), one of the nation's largest apparel and home furnishing
retailers, is dedicated to fitting the diversity of America with
unparalleled style, quality and value. Across approximately 1,060
stores and at jcpenney.com, customers will discover a broad
assortment of national, private and exclusive brands to fit all
shapes, sizes, occasions and budgets. For more information, please
visit jcpenney.com
About SEPHORA
Americas
Bold, Boundless, addictive - SEPHORA. A revolutionary beauty
retailer, SEPHORA has been changing the face of prestige cosmetics
since its industry-shaking debut in 1970s Paris. SEPHORA was
acquired by leading luxury group LVMH Moët Hennessy Louis Vuitton
in 1997 and launched its innovative concept stateside in 1998,
where its dynamic, open-sell atmosphere evolved by merging the
freedom of experimentation and product discovery with the expertise
of personal consultants. Today, stores are home to a curated
assortment of 200 world-class brands - including classics, cult
favorites, emerging collections and SEPHORA's own private label,
SEPHORA COLLECTION - and feature more than 14,000 unique products
across makeup, skincare, perfume, haircare, body, professional
tools, and more. Powered by SEPHORA University, SEPHORA is the
beauty education hub, offering customized consultations at the
Beauty Studio, a variety of complimentary classes and one-on-one
service from Personal Beauty Advisors, along with exclusive retail
technology including SKINCARE IQ, COLOR IQ and Scentsa, resulting
in the most expansive educational services in beauty retail. With
over 1,780 locations in 29 countries - including 370 in North
America and 517 SEPHORA inside JCPenney locations - SEPHORA is an
international force in beauty. Adding to its global retail network,
SEPHORA's award-winning website, SEPHORA.com, and its every-growing
presence on Twitter, Facebook and Pinterest, make it the world's
premier digital beauty destination. SEPHORA's vibrant, interactive
online community, Beauty Talk, amplifies the in-store experience by
offering clients exclusive access to personalized beauty advice
from SEPHORA's PRO Artistry Team and provides a platform for open
dialogue with beauty aficionados from around the world. For the
latest in beauty, please visit SEPHORA.com.
###
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information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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