JCPenney Board Member Mary Beth West Joins Company as EVP, Chief Customer & Marketing Officer
April 28 2015 - 4:05PM
PLANO, Texas
- (April 28, 2015) - J. C. Penney Company, Inc. (NYSE:JCP) today
announced that Mary Beth West, a highly accomplished consumer
marketing executive, will join the Company's executive leadership
team as executive vice president and chief customer and
marketing officer effective June 1, 2015. She
will be stepping down from her position
on its Board of Directors to assume this new
role.
West has been a member of the
JCPenney Board of Directors since 2005 and has served in numerous
leadership positions at General Foods and Kraft, most notably as
executive vice president and chief category and marketing officer
of Kraft Foods. In joining JCPenney, West brings nearly 30 years of
consumer and retail marketing experience to the Company with
expertise in brand management, integrated marketing communications
and consumer insights and strategy. Most recently, West held
the top marketing role with Mondelez International Inc., where she
served as executive vice president and chief category and marketing
officer.
"Mary Beth's contributions to the
Board have been invaluable," said Myron E. (Mike) Ullman, III,
chief executive officer of JCPenney. "Her vast experience
developing and growing some of the world's most trusted and
well-known brands was instrumental to our work building an
emotional connection with our customers. I am delighted that she
will be supporting the Company in this new capacity, which will
enable us to more directly leverage her knowledge and
expertise."
"Mary Beth is a significant
addition to our leadership team. As chief customer and
marketing officer, we will capitalize on her nearly 30 years of
consumer and retail marketing experience to lead JCPenney's efforts
to exploit our rich customer data in support of the Company's
marketing and promotional strategy. Her blend of marketing
experience, consumer advocacy and strategic acumen are exactly what
we need to engage new and existing customers with promotions and
experiences that will inspire more families to choose JCPenney,"
added Marvin Ellison, president and CEO-designee of JCPenney.
West will not stand for
re-election to the JCPenney Board of Directors and will step down
from the Board at the end of her term, which concludes on May 15,
2015, at the Company's annual meeting of stockholders. Following
her appointment to chief customer and marketing officer, she will
join the Company's executive board and report directly to the
Company's Chief Executive Officer.
Additionally, Kirk Waidelich has
been promoted to senior vice president, sales promotion and
marketing. Waidelich is a 28-year veteran of JCPenney who brings a
wealth of customer, marketing and overall retail knowledge to this
very important role. He most recently served as JCPenney's vice
president of marketing strategy where he was responsible for
restoring promotions at the Company and aligning its marketing
strategy with the Company's strategic growth initiatives. Waidelich
will be a member of the company's executive board and report to
West.
Media Relations:
(972) 431-3400 or jcpnews@jcp.com
Investor Relations:
(972) 431-5500 or jcpinvestorrelations@jcpenney.com
About
JCPenney:
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishing retailers, is dedicated to fitting the
diversity of America with unparalleled style, quality and value.
Across approximately 1,060 stores and at jcpenney.com, customers
will discover a broad assortment of national, private and exclusive
brands to fit all shapes, sizes, occasions and budgets. For
more information, please visit jcpenney.com.
###
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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