JCPenney Debuts New Bedding Collection with Eva Longoria
April 23 2015 - 3:06PM
PLANO, TX - (April
23, 2015) - JCPenney and its newest brand
partner, actress Eva Longoria, have teamed up this spring to launch
an exclusive new bedding collection in over 100 JCPenney stores and
on jcpenney.com starting today. Eva Longoria Home(TM) offers a line
of comforter sets, decorative pillows and window treatments
featuring an elegant mix of prints and finishes.
"Partnering with Eva Longoria is such
a natural fit for JCPenney. She is known for her classic style and
timeless beauty, and she has an approach to design that will
resonate with our loyal customer base," said Liz Sweney, chief
merchant for JCPenney. "As we focus on our home growth strategy,
our collaboration with Eva enables us to connect with even more
families, highlighting the style, quality and value that is best
found in the JCPenney home department."
Eva Longoria Home features four
distinct bedding sets influenced by the rich art and culture of
Turkey, Morocco and Spain. The collection combines sophisticated
patterns with chic colors to create a relaxing sanctuary in any
bedroom. With sale prices ranging from $129.99 to $169.99, each
bedding set includes a comforter, two shams and a bed skirt, while
the coordinating decorative pillows are available from $34.99 to
$39.99 each. Customers can complete their Eva Longoria Home bedroom
with matching valances and drapes available on jcpenney.com.
"Each bedding ensemble offers a
unique aesthetic inspired by Moroccan lattice, the deep blue
Mediterranean Sea, the serene lavender fields in Spain and ornate
Moorish tiles that give any room a touch of worldly elegance," said
Eva Longoria. "By drawing inspiration from these beautiful and
exotic places, I can help others create a home that is stylish, yet
casual and inviting. I couldn't be more thrilled to be working with
JCPenney on my first-ever home collection."
For related images, please visit:
http://www.jcpnewsroom.com/posts/286/JCPenney-debuts-Eva-Longoria-Home
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About
JCPenney
J. C. Penney Company, Inc. (NYSE:
JCP), one of the nation's largest apparel and home furnishing
retailers, is dedicated to fitting the diversity of America with
unparalleled style, quality and value. Across approximately 1,060
stores and at jcpenney.com, customers will discover a broad
assortment of national, private and exclusive brands to fit all
shapes, sizes, colors and wallets. For more information,
please visit jcpenney.com.
About Eva
Longoria
Actress, director, producer and
activist, Eva Longoria is founder of "The Eva Longoria Foundation,"
co-founder of "Eva's Heroes," and is national spokesperson for
"Padres Contra el Cancer." The Golden Globe-nominated, Screen
Actors Guild Award-winning, and ALMA Award-winning actress returns
to primetime TV this Fall, starring in and executive producing
NBC's "Telenovela," and stars in the upcoming feature films
REFUGIO, LOW RIDERS, and ANY DAY; Longoria recently guest starred
in the Golden Globe Award winning FOX comedy series, "Brooklyn
Nine-Nine" and is executive producer of Lifetime's "Devious Maids,"
going into its third season. She is executive producer for the NCLR
ALMA Awards, documentaries HARVEST, FOOD CHAINS, and OUR TIME
as well as the ESPN documentary short series "Versus," of which she
directed the first short, "Go, Sebastian, Go!". Named
"Philanthropist of the Year" by The Hollywood Reporter, Longoria
was also honored with a Lifetime Achievement Award at Variety's
annual "Power of Women Luncheon." A Brand Ambassador for L'Oréal
Paris, Longoria owns BESO Hollywood, her own production company,
UnbeliEVAble Entertainment, two fragrances "EVA, by Eva Longoria"
and "EVAmour," and also has a New York Times bestselling cookbook
EVA's KITCHEN: COOKING WITH LOVE FOR FAMILY AND FRIENDS.
###
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
HUG#1914225
J C Penney (NYSE:JCP)
Historical Stock Chart
From Mar 2024 to Apr 2024
J C Penney (NYSE:JCP)
Historical Stock Chart
From Apr 2023 to Apr 2024