JCPenney Earns Good Housekeeping Seal For Over 75 Home Products
April 06 2015 - 11:27AM
Company boasts
more products with the Seal than any other retailer
PLANO, TX -
(April 6, 2015) - Since 2014, more than 75
JCPenney home products have earned the prestigious Good
Housekeeping Seal, the most of any other retailer. From curtains to
bedding to cookware and small electrics, the Seal can be found in
over a dozen home categories on private brand products including
Royal Velvet®, Cooks(TM), JCPenney Home(TM) and Liz Claiborne®
Home. The most recent JCPenney recipients of the Seal include the
newly launched Royal Velvet Signature Soft bath rug collection and
solid bath towels along with the Cooks power blender, toaster oven,
griddle and more.
"JCPenney has a rich history of
product development and design dating back to 1914. Combined with
our global sourcing and quality assurance expertise, we are able to
create lasting products, which is why many have earned the Good
Housekeeping Seal," said Ken Mangone, executive vice president for
product development, design and sourcing at JCPenney.
In order to receive the Good
Housekeeping Seal, a trusted emblem from the foremost consumer
product testing organization in America, a product must be reviewed
by the experts at the Good Housekeeping Institute. The Good
Housekeeping Seal is a two-year limited warranty, promising a
replacement or refund up to $2,000, if a product proves defective.
"Consumers recognize and trust the Good Housekeeping Seal because
of the financial assurance it provides," Mangone added. "This
instills confidence in the customer's purchasing decision and
ultimately, helps JCPenney drive loyalty through the quality
products we offer."
"For decades, the Good
Housekeeping Seal has provided much-needed trustworthy guidance for
consumers as well as industry professionals seeking quality
products," said Miriam Arond, director of the Good Housekeeping
Institute. "We're pleased that so many JCPenney products performed
well in our testing and proud that they will be carrying the
Seal."
In addition to the comprehensive
product evaluation conducted by the Good Housekeeping Institute,
customer reviews are an important part in the development and
design of a JCPenney private brand product with the majority of
feedback coming from reviews and ratings on jcpenney.com. Customers
are invited to rate each product based on a five star rating
system. The majority of private brand products have received five
stars, demonstrating customers' satisfaction related to quality,
design, durability and value. JCPenney product integrity teams
review regular reports of product ratings to make adjustments based
on specific customer feedback.
Many of the products granted the
Good Housekeeping Seal are featured in the JCPenney spring/summer
home catalog, which was recently delivered to select customers and
is also available on jcpenney.com.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
Good Housekeeping PR
Carrie Carlson
212-649-2617 or carriecarlson@hearst.com
About
JCPenney
J. C. Penney Company, Inc. (NYSE:
JCP), one of the nation's largest apparel and home furnishing
retailers, is dedicated to fitting the diversity of America with
unparalleled style, quality and value. Across approximately 1,060
stores and at jcpenney.com, customers will discover a broad
assortment of national, private and exclusive brands to fit all
shapes, sizes, colors and wallets. For more information,
please visit jcpenney.com.
About Good
Housekeeping
Founded in 1885, Good Housekeeping magazine reaches nearly 25 million
readers each month, plus another 10+ million online at
goodhousekeeping.com. The Good Housekeeping Institute, a
state-of-the-art consumer product testing facility launched in 1900
and staffed by engineers and scientists who evaluate thousands of
products each year in its six labs, is key to the unrivaled trust
that readers and consumers have in the Good Housekeeping brand and
the Good Housekeeping Seal. The Seal, introduced in 1909, and the
Green Good Housekeeping Seal, created in 2009, are among the most
recognized consumer icons and are backed by a limited warranty that
provides a replacement or refund for up to $2,000 if a product
proves defective within two years of purchase. In addition to
its U.S. flagship, Good
Housekeeping publishes 10 editions around the world.
Hearst Magazines is a unit of Hearst Corporation, one of the
nation's largest diversified media and information companies. With
21 titles in the U.S., Hearst is the leading publisher of monthly
magazines in terms of total paid circulation (AAM 2H 2014) and
reaching nearly 81 million adults (Fall 2014 MRI gfk) and nearly 44
million site visitors each month. Follow Good
Housekeeping on Facebook, Instagram, Twitter, Pinterest
and on the Inside the Institute blog. Follow Jane
Francisco on Twitter and Pinterest.
###
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announcement is distributed by NASDAQ OMX Corporate Solutions on
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
HUG#1908938
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