JCPENNEY WELCOMES THE ARRIVAL OF SPRING WITH NEW BRANDS AND MUST-HAVE LOOKS OF THE SEASON
March 02 2015 - 1:00PM
Spring trends
influence collection of shoes, handbags and fashion jewelry as part
of center core revitalization
PLANO, Texas -
(March 2, 2015) - With spring just around the corner, JCPenney
is replacing cozy winter wear with a fresh arrangement of spring
fashion, sandals and accessories that epitomize the season's most
coveted looks. The Company is showcasing spring style in both new
and beloved brands, while revealing an updated assortment of shoes,
handbags and accessories that will entice weather weary shoppers on
the hunt for this season's most wearable trends.
"This spring is about bold,
colorful and compelling designs that inspire our customers.
JCPenney merchant teams partner with our in-house design and trend
teams to determine how these looks will come to life in our
portfolio of private and exclusive brands," said Siiri Dougherty,
senior vice president of women's apparel at JCPenney. "The result
is an impressive display of women's apparel, shoes, handbags and
fashion jewelry that work together to create a cohesive collection
for spring."
One brand that will soon be making
a pivotal style statement for women is a new private brand called
Stylus(TM). Formerly known as jcp(TM), Stylus will continue basic
essentials that customers love, but with a renewed emphasis on
details, colors and patterns. Stylus, along with other brands found
only at JCPenney, such as Liz Claiborne®, a.n.a®, Worthington®,
Arizona®, St. John's Bay® and Decree®, will feature an all-new
spring set that's inspired by the following style trends:
-
Femme & Floral
- Lace, drape detailing, illusion sheers and floral prints are
infused with soft yellows, minty greens and rose-hued pinks to
create a romantic feminine statement. Examples include the Liz
Claiborne sleeveless belted floral dress, Bisou Bisou's lace-sleeve
tees and floral print soft pants.
-
Sporty & Chic
- Athleisure takes a more sophisticated turn this season with
modern athletic wear that incorporates clean lines, sport- inspired
knits, soft blazers and contrasting stripes. This popular look is
reflected in Stylus sweaters, a.n.a jogger pants and Liz Claiborne
Weekend, a new line that offers casual separates for the classic
woman.
-
Bold & Graphic
- Daring uses of rich citrus hues and traditional black and white
are classic examples of art influencing fashion. Prominent stripes
and retro-inspired prints paired with classic silhouettes are
essential to making this trend relevant. Worthington's colorblock
tee, black and white peplum top and matching cropped pants provide
an updated rendition of this nod to artistic flare.
-
Retro Boho -
Characterized by the free-spirited Bohemian style, this trend
offers fashion that is flowy, yet functional, with earthy tones
such as indigo and bronze accented by tribal-inspired patterns.
Examples of this look include Arizona roll-cuff jean shorts, St.
John's Bay vertical lace skirt, and the Decree long-sleeve
envelope-back peasant top.
These brands and trends are
spotlighted on jcplookbook.com and in the JCPenney spring mailer
that depicts this season's must-have items and provides tips on how
to mix and match various pieces with unique prints and colors to
create a personal statement. The Spring Style Sale runs now through
March 15.
Finishing the
Look
JCPenney will be testing center core updates in select stores this
spring to promote greater cross shopping between fashion jewelry,
shoes and handbags. Fashion jewelry will boast a new accessories
presentation organized by brand, color and trend. Merchandise will
be displayed on modern white fixtures, complete with dedicated
forms and stylized black lacquer mannequins to create a dazzling
display of necklaces, bracelets, earrings and scarves.
"Every woman knows accessories
make the outfit. To help our customers complete their overall look,
we've selected a wide array of beautiful accent pieces, from
architectural jewelry to graphic kimono scarves, that will
complement her wardrobe," said Pam Mortensen, senior vice president
of fine jewelry and accessories. "We are excited to bring our
jewelry and accessories to life in a bright, new in-store
presentation, where we know she will be inspired and
feel confident in creating a look that's uniquely
hers."
In addition to an accessories
revamp, handbags will also receive a similar update in test stores,
with all-new fixtures and tables, graphic displays and a wider
product selection that includes totes, crossbody and small leather
bags. The handbags area delivers distinct brand presentations,
giving Liz Claiborne greater prominence and space to showcase a
spring line that reflects an extended color palette, along with
enhanced quality and details that elevate the brand.
Women's shoes have stepped up in
style and function this season, while providing a robust assortment
of fashion, comfort and athletic footwear options in all her
favorite brands. St. John's Bay and Liz Claiborne shoes are making
a comeback this spring with more styles and the addition of
performance features such as memory foam and stretch fabrics that
are consistent with the sporty and chic trend.
JCPenney will be highlighting its
spring accessories through a specialty mailer promoting a unique
shoe and handbag event planned March 12-21. Each page showcases a
selection of top statement pieces curated by the Company's leading
design teams.
"Our spring floor takes the
guesswork out of shopping by closely aligning our shoes and
handbags with this season's apparel trends. Whether she is looking
for metallic city sandals, a hobo bag in a trendy hue or a fresh
neutral, we have the styles and colors she needs to finish the
look." said Jodie Johnson, senior vice president of footwear and
handbags at JCPenney. "We're taking a holistic approach to how our
merchandise fits together to create a style statement that sets
JCPenney apart from the competition."
For b-roll and images related to spring
merchandise, please visit jcpnewsroom.com/Spring2015.
JCPenney Media
Relations
972-431-3400
or jcpnews@jcp.com
@jcpnews
About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation's largest
apparel and home furnishing retailers, is dedicated to fitting the
diversity of America with unparalleled style, quality and value.
Across approximately 1,060 stores and at jcpenney.com, customers
will discover a broad assortment of national, private and exclusive
brands to fit all shapes, sizes, colors and wallets. For more
information, please visit jcpenney.com.
###
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behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: J. C. Penney Company, Inc. via Globenewswire
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