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Penney Sued For Allegedly Breaking Contract With 'Square' Designer

By Karen Talley Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- J.C. Penney Co. (JCP) is being sued by a lighting design firm that alleges the retailer reneged on an agreement to build the new lighted-square frames that grace the retailer's entrances. Hudson & Broad of New York alleges that Penney contracted the firm to design and make the squares but, after only a limited amount were manufactured, Penney told Hudson & Broad it no longer needed its services. The suit, which was filed Wednesday, alleges breach of contract and misappropriation of trade secrets. It was filed in U.S. District Court for the Southern District of New York and seeks $40 million in compensatory and punitive damages. A J.C. Penney spokeswoman didn't immediately respond to a request for comment. "I clarified several times with Penney that what we were doing was proprietary," said James Maharg, president of Hudson & Broad. The squares are part of the cosmetic changes being made by Penney, which envisions multiple stores-within-stores at its locations, a mock town square in the center and generally improved looks at the locations. The illuminated squares, among other measures, are meant to represent its new strategy of offering "fair and square" deals. The changes, which also include no longer offering coupons and very little discounting, are coming under former Apple Inc. (APPL) retail chief Ron Johnson, who became chief executive in November. -By Karen Talley, Dow Jones Newswires; 212-416-2196; karen.talley@dowjones.com

Stock News for Jc Penney (JCP)
DateTimeHeadline
06/30/201516:36:19Statement of Changes in Beneficial Ownership (4)
06/26/201516:29:58Annual Report of Employee Stock Plans (11-k)
06/23/201512:37:183 Reasons J.C. Penney Company Stock Could Rise
06/18/201509:02:20JCPENNEY PRESIDENT & CEO-DESIGNEE MARVIN ELLISON TO PRESENT AT...
06/18/201509:00:02Stability Will Be Key for New J.C. Penney CEO Marvin Ellison
06/16/201515:10:03The Retail Trick That Has J.C. Penney Company, Inc. in Hot Water
06/15/201516:58:20Statement of Changes in Beneficial Ownership (4)
06/12/201516:21:20Statement of Changes in Beneficial Ownership (4)
06/12/201516:19:36Initial Statement of Beneficial Ownership (3)
06/12/201516:05:17J. C. Penney Company, Inc. Grants Previously Disclosed Equity...
06/10/201519:40:03Sears' Loss Slims but It's Still a Sinking Ship
06/10/201513:20:07J.C. Penney Same-Store Sales Since 2006
06/09/201502:02:11Apple to Add Cards From Discover, Some Stores to Apple Pay--Update
06/08/201520:20:027 Surprises From Apple's WWDC Keynote
06/08/201509:01:00JCPENNEY CEO MIKE ULLMAN AND PRESIDENT & CEO-DESIGNEE MARVIN...
06/04/201516:18:30Quarterly Report (10-q)
06/02/201517:00:03Statement of Changes in Beneficial Ownership (4)
06/02/201516:58:44Statement of Changes in Beneficial Ownership (4)
06/01/201519:00:023 Reasons J.C. Penney Company's Stock Could Fall
06/01/201517:08:30Specialized Disclosure Report (sd)

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