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Penney Sued For Allegedly Breaking Contract With 'Square' Designer

By Karen Talley Of DOW JONES NEWSWIRES NEW YORK -(Dow Jones)- J.C. Penney Co. (JCP) is being sued by a lighting design firm that alleges the retailer reneged on an agreement to build the new lighted-square frames that grace the retailer's entrances. Hudson & Broad of New York alleges that Penney contracted the firm to design and make the squares but, after only a limited amount were manufactured, Penney told Hudson & Broad it no longer needed its services. The suit, which was filed Wednesday, alleges breach of contract and misappropriation of trade secrets. It was filed in U.S. District Court for the Southern District of New York and seeks $40 million in compensatory and punitive damages. A J.C. Penney spokeswoman didn't immediately respond to a request for comment. "I clarified several times with Penney that what we were doing was proprietary," said James Maharg, president of Hudson & Broad. The squares are part of the cosmetic changes being made by Penney, which envisions multiple stores-within-stores at its locations, a mock town square in the center and generally improved looks at the locations. The illuminated squares, among other measures, are meant to represent its new strategy of offering "fair and square" deals. The changes, which also include no longer offering coupons and very little discounting, are coming under former Apple Inc. (APPL) retail chief Ron Johnson, who became chief executive in November. -By Karen Talley, Dow Jones Newswires; 212-416-2196; karen.talley@dowjones.com

Stock News for Jc Penney (JCP)
DateTimeHeadline
12/05/201616:43:53Statement of Changes in Beneficial Ownership (4)
12/05/201616:42:23Statement of Changes in Beneficial Ownership (4)
12/01/201608:30:28JCPENNEY.COM DELIVERS A WONDERLAND OF UNEXPECTED GIFTS
11/30/201617:17:55Quarterly Report (10-q)
11/25/201603:02:00Black Friday Push Gets an Early Start -- WSJ
11/24/201620:19:00Retailers Push Early Start to Black Friday Sales -- 2nd Update
11/24/201617:24:00Retailers Push Early Start to Black Friday Sales -- Update
11/24/201608:29:00Retailers Push Early Start to Black Friday Sales
11/23/201603:02:00Big-Name Brands Go to War Over Department Store Sales -- WSJ
11/22/201613:00:00Correction to Holiday Shopping Article
11/22/201611:29:00Retailers Find More Brands Want Out of Sales Promotions
11/21/201616:57:36Statement of Changes in Beneficial Ownership (4)
11/18/201617:37:20Statement of Changes in Beneficial Ownership (4)
11/16/201603:02:00Retail Signals Strength As the Holidays Loom -- WSJ
11/16/201600:48:00Shoppers Ramp Up Spending Ahead of Key Holiday Shopping Season...
11/15/201614:31:00Shoppers Ramp Up Spending Ahead of Key Holiday Shopping Season...
11/15/201612:50:00Shoppers Ramp Up Spending Ahead of Holiday Shopping Season
11/15/201611:40:00Shoppers Ramp Up Spending Ahead of Key Holiday Shopping Season
11/11/201610:10:00J.C. Penney Reports Surprising Sales Decline
11/11/201607:30:30JCPENNEY REPORTS A $39 MILLION INCREASE IN OPERATING INCOME FOR...

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