ATLANTA, Oct. 24, 2016
/PRNewswire/ -- Invesco Ltd. (NYSE: IVZ) announced today that the
firm's digital strategy received the top ranking among all industry
peers in MyPrivateBanking's recent review of fund managers' digital
presences for institutions and advisors. The research
included an evaluation of 75 websites and more than 40 social media
presences.
"It's an honor to have our commitment to delivering a
best-in-class digital experience recognized as industry-leading,"
said Joanna Irwin, Chief Marketing
Officer, North America at
Invesco. "Ongoing innovation is key to Invesco's digital
strategy and this recognition represents our focus on providing
clients with comprehensive product information and timely
investment content when, how and where they choose."
MyPrivateBanking's research analyzed the desktop and mobile
websites as well as the social media presences of twenty leading
global fund and asset managers, an evaluation that included a
thorough review of user experience, navigation, structure, content,
interactivity and integration.
With a score of 93 points out of a maximum of 110, Invesco was
ranked No. 1 across leading fund managers worldwide. Analysts
cited Invesco's seamless user journey, social media hub, app and
mobile-responsive website as evidence of the Firm's commitment to
delivering best-in-class digital solutions to institutional
investors and financial advisors. Invesco also received best
practice points for the quality of the content offered through the
Firm's digital footprint.
"Investors' needs are constantly changing, and we remain focused
on a client-centric digital approach," Ms. Irwin added. "We
will continue to build on leveraging new technology and providing
customized, relevant investment content to differentiate the way we
serve financial advisors and institutions."
MyPrivateBanking Research is an independent research firm
specializing in research and analysis on how wealth managers and
financial services firms develop their digital offerings to best
serve existing customers and win new clients.
About Invesco
Invesco is an independent investment
management firm dedicated to delivering an investment experience
that helps people get more out of life. NYSE: IVZ;
www.invesco.com.
Invesco Advisers, Inc. is an investment adviser; it provides
investment advisory services to individual and institutional
clients and does not sell securities. Invesco Distributors,
Inc. is that US distributor for Invesco Ltd.'s retail
products. Both are wholly owned, indirect subsidiaries of
Invesco Ltd.
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SOURCE Invesco Advisers, Inc.