By Ben Dummett 

A new Canadian stock exchange spearheaded by Royal Bank of Canada has secured investments from U.S. money manager Invesco Ltd. and one of Canada's biggest pension funds, according to a person familiar with the matter, a development that ratchets up pressure on the country's main exchange.

The investments from Invesco and B.C. Investment Management Corp. give the upstart Canadian exchange a major source of trading volume and listings to compete with Toronto Stock Exchange operator TMX Group Ltd., which already is concerned it has been losing trading activity to U.S. marketplaces.

Invesco oversees $809.4 billion in assets and offers a family of more than 140 U.S. and international exchange-traded funds. B.C. Investment Management, with 114 billion Canadian dollars (about $90 billion) in pension assets, also is expected to generate significant trading activity. The size of the two investments in the new exchange--called Aequitas NEO Exchange Inc.--couldn't be learned.

Invesco, Aequitas and B.C. Investment Management each declined to comment.

More brokers and money-management companies are backing trading platforms to compete with established stock exchanges as a way of cutting trading costs and weeding out high-frequency traders. In January, The Wall Street Journal reported that Fidelity Investments, the large Boston-based money manager, teamed up with eight other firms including BlackRock Inc., Bank of New York Mellon Corp., J.P. Morgan Chase & Co. and T. Rowe Price Group Inc. to create a private trading venture to trade big blocks of stocks without using Wall Street brokers.

UBS AG, Credit Suisse Group AG and Deutsche Bank AG are among other companies that operate trading platforms in the U.S.

Aequitas plans to launch its new exchange on March 27. Its founding backers include RBC, Canada's largest bank and operator of one of the country's biggest dealers; brokers Barclays Corp. and ITG Canada; institutional and pension fund investors CI Investments Inc., IGM Financial Inc., PSP Public Markets Inc. and OMERS; and Canadian telecom giant BCE Inc.

The initiative stems from investment firms' frustrations over TMX's power over listing, trading and clearing equities and derivatives in Canada. Aequitas investors weren't part of the consortium of several of Canada's big banks and pension funds that won a battle against London Stock Exchange Group PLC to acquire TMX in 2012 for C$3.8 billion. As part of that acquisition, TMX merged with Canada's main equity and fixed-income and clearing facility and its main domestic stock-trading rival Alpha Group.

TMX said at the time that it would use its bigger scale for new product development, and that it would cut costs and build a platform for global expansion and growth. But so far, TMX hasn't made any major acquisitions and its stock is only trading slightly above the consortium's bid of C$50 a share.

A TMX spokeswoman says the deal has generated better-than-expected cost savings and helped the company expand its products and services.

Aequitas has suggested its ownership representation from all main exchange users--brokers, investors and issuers--lessens any chance it would charge customers higher trading and listing fees to boost profits.

One factor in Aequitas' favor is the success that Alpha had before its merger with TMX. Alpha, backed mainly by the brokerages of Canada's big banks including RBC, benefited from this group's order flow to quickly gain share of trading volumes at the expense of the Toronto Stock Exchange.

In 2009, Alpha's first year of operation, it won close to 10% share of trading volumes and that level grew to 19% the next year, according to Investment Industry Regulatory Organization of Canada, or IIROC. Meanwhile, the combined market share of the Toronto Stock Exchange and the TMX's junior TSX Venture Exchange fell to 72.6% from 85.8% over that period.

Aequitas' list of backers doesn't include as many bank-owned brokers as Alpha had. But it still counts several brokers and buy-side firms as shareholders and potential sources of buy and sell orders to help it woo additional trading activity from the Toronto exchange.

TMX is in a fight to prevent dealers from routing stock orders to U.S. trading venues in exchange for rebates, circumventing the Toronto Stock Exchange and other domestic markets.

In October, TMX announced a series of initiatives that take effect in June to replicate the more attractive economics offered in the U.S. One pending change is a new model for TMX's Alpha trading platform that will pay brokers a rebate for some orders to keep that activity in Canada.

Write to Ben Dummett at ben.dummett@wsj.com

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