LONDON, May 17, 2016 /PRNewswire/ -- International
Game Technology PLC ("IGT") (NYSE: IGT) announced the launch of
The Ellen DeGeneres Show™ Have a Little Fun Today Slots on
the Company's DoubleDown Casino social gaming app. This marks the
first time a current television talk show host has extended her
brand into the growing social casino world. The Ellen DeGeneres
Show™ Have a Little Fun Today Slots was developed by IGT
and Ellen Digital Ventures, a business initiative created by
Ellen DeGeneres and the Warner Bros.
Television Group.
The game launched Friday, May 13,
with Ellen introducing it in her show to positive results.
Inspired by IGT's popular namesake land-based casino game,
The Ellen DeGeneres Show Have a Little Fun Today Slots,
captures the fun, humorous spirit of "The Ellen DeGeneres Show," in
a free-to-play social game for desktop and mobile play.
"It's no surprise that Ellen is the first talk show host to
get on board with the growing social casino phenomenon," said
Joe Sigrist, DoubleDown
Interactive Senior Vice President and General
Manager."With The Ellen DeGeneres Show Have a Little Fun
Today Slots, DoubleDown Casino is giving millions of 'Ellen'
fans a new way to engage with her anytime, anywhere. Between the
funny voiceovers and original clips, the game offers the next best
thing to having Ellen dancing right by your side."
The Ellen DeGeneres Show Have a Little Fun Today Slots
game is packed with original voiceovers, clips from the TV show and
stunning graphics. The game's five reels are full of iconic
Ellen-related imagery including VIP passes, boxer shorts, and the
many faces of Ellen DeGeneres. The
75-payline social game plays much like the land-based casino
version of the game including the three Ellen-inspired bonus
events: the "What's in the Box" bonus, the "Ellen's Wheel of
Riches" bonus and the thrilling "Dunk Tank" bonus. Lucky players
can spontaneously trigger the "Have a Little Fun Today" bonus where
entire reels can become wild and players have a chance for huge
virtual chip wins.
DoubleDown Casino offers authentic casino-style
entertainment. Play DoubleDown Casino games online at
apps.facebook.com/doubledowncasino or on any mobile device via the
free iOS and Android app. For more information, visit IGT, go to
Facebook at facebook.com/IGT, follow us on Twitter,
twitter.com/IGTnews or watch IGT videos on YouTube,
youtube.com/user/igt.
About IGT
IGT (NYSE:IGT) is the global leader in
gaming. We enable players to experience their favorite games across
all channels and regulated segments, from Gaming Machines and
Lotteries to Interactive and Social Gaming. Leveraging a wealth of
premium content, substantial investment in innovation, in-depth
customer intelligence, operational expertise and leading-edge
technology, our gaming solutions anticipate the demands of
consumers wherever they decide to play. We have a well-established
local presence and relationships with governments and regulators in
more than 100 countries around the world, and create value by
adhering to the highest standards of service, integrity, and
responsibility. IGT has over 12,000 employees. For more
information, please visit www.igt.com.
About "The Ellen DeGeneres Show"
Now in its
13th season, "The Ellen DeGeneres Show" continues to be
the daytime destination for laughter, generosity and fun,
highlighting Ellen's one-of-a-kind humor, warmth and generosity,
and featuring the biggest stars from television, film, music and
more. The show has now earned an impressive total of 55 Daytime
Emmy® Awards. Ellen has become the place for today's topical
stories and a stage for the most viral sensations from around the
world. Originating from Warner Bros. Studios in Burbank, Calif., "The Ellen DeGeneres Show" is
produced by A Very Good Production and WAD Productions, Inc. in
association with Telepictures, an industry-leading and Emmy®
Award–winning producer of television series and digital content for
the first-run syndication, cable and digital marketplace. The show
is distributed by Warner Bros. Domestic Television Distribution.
Ellen DeGeneres, Mary Connelly, Ed
Glavin, Andy Lassner and
Kevin A. Leman II serve as executive
producers.
About Ellen Digital Ventures
Ellen Digital Ventures (EDV) is a business initiative created by
Ellen DeGeneres and the Warner Bros.
Television Group that extends Ellen's award-winning television
franchise into a robust digital business, leveraging her vast
social and gaming audiences. ellentube is an EDV venture,
focused on the growing shortform video space, delivering fresh
entertainment daily to mobile users globally. Psych!
is the first free-to-play game to launch from EDV, following on the
success of Heads Up!, which was the #1 paid app of 2015 in
Apple's App Store. Founded in 2014,
EDV is headed by digital industry veteran Jill Braff, who serves as General Manager and
works in conjunction with Ellen show executive producers
Mary Connelly, Ed Glavin, Andy
Lassner and Kevin A. Leman
II.
Contact:
Michelle
Schenk, IGT, +1(702) 669-8177
© 2016 IGT
ELLEN is a trademark of Crazy Monkey, Inc. and THE ELLEN
DEGENERES SHOW is a trademark of Crazy Monkey, Inc. and Warner
Bros. Entertainment, Inc. All related characters, materials
and other elements of THE ELLEN DEGENERES SHOW are © Telepictures
Productions Inc.
(s15)
All other trademarks used herein are owned by IGT or its
affiliates, may not be used without permission, and where indicated
with a ®, are registered in the U.S. Patent and Trademark
Office.
Photo - http://photos.prnewswire.com/prnh/20160513/367640
Logo - http://photos.prnewswire.com/prnh/20150406/196736LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/igts-doubledown-casino-launches-the-ellen-degeneres-show-have-a-little-fun-today-slots-on-desktop-and-mobile-300268690.html
SOURCE IGT