ESTERO, Fla., March 17, 2017 /PRNewswire/ -- Hertz Global
Holdings, Inc. (NYSE: HTZ) announced that its wholly owned
subsidiary, The Hertz Corporation, and the Arnold Palmer
Invitational presented by Mastercard have signed another four-year
partnership agreement for Hertz to be the Official Rental Car
Sponsor of the PGA TOUR tournament. Hertz will also work with
Arnie's Army Charitable Foundation, an organization founded by
Arnold Palmer that supports children
and families in need.
In its 39th year at Bay Hill, the 2017 Arnold Palmer
Invitational presented by Mastercard is being held
March 13-19 in Orlando, Fla. It is one of only five
tournaments given "invitational" status by the PGA TOUR and
has a reduced field of only 120 players, as opposed to most
full-field open tournaments that have 156 players.
Arnie's Army Charitable Foundation provides financial support to
institutions and organizations that support the well-being and
development of children and youth; support health and wellness
initiatives; and strengthen communities and the environment.
Similarly, Hertz has a long history of supporting communities in a
way that helps enhance the lives of people and the environment. The
company's charitable giving priorities have a special focus on
improving the lives of children and families.
"Hertz has enjoyed a relationship with Arnold Palmer for
more than three decades – longer than any other corporate partner,"
commented Kathryn Marinello, Hertz president and chief
executive officer. "This year is particularly notable as we
honor the memory of Arnold Palmer.
We worked with Arnold way back when he played a prominent role in
our advertising, and have partnered with his organization through
his final days. We are excited to grow the partnership to include
Arnie's Army Charitable Foundation and look forward to building
upon the important work we are doing to make a difference in our
communities."
Hertz and Arnold Palmer's longstanding partnership began
more than 30 years ago in 1983. Hertz has featured the World
Golf Hall of Fame icon in print advertisements, radio and
television commercials, and other promotions over the years. In
addition, Hertz was title sponsor of Palmer's PGA TOUR event at the
Bay Hill Club & Lodge from 1985 through 1988, for what was then
known as the Hertz Bay Hill Classic. Hertz has been an associate
sponsor since 1996 of the event now presented by Mastercard.
"Our partnership with Hertz is one of our longest and most
valuable," said Marci Doyle, COO of
the Arnold Palmer Invitational presented by Mastercard. "We
couldn't be more pleased to extend our partnership and help further
the important work of Arnie's Army Charitable Foundation."
The Hertz brand is one of the most recognized in the world.
Product and service initiatives such as Hertz Gold Plus Rewards,
Carfirmations, Mobile Wi-Fi and unique vehicles offered through the
Adrenaline, Dream, Green and Prestige Collections set Hertz apart
from the competition.
For more information about the Arnold Palmer Invitational,
visit www.arnoldpalmerinvitational.com. Tournament proceeds
benefit Arnie's Army Charitable Foundation, which helps fund the
Arnold Palmer Hospital for Children and Winnie Palmer Hospital for
Women and Babies.
For more information, visit www.Hertz.com and/or
follow Hertz at
www.Facebook.com/Hertz and www.Twitter.com/Hertz.
About Hertz
The Hertz Corporation, a subsidiary of
Hertz Global Holdings, Inc., operates the Hertz, Dollar and Thrifty
vehicle rental brands in approximately 9,700 corporate and
franchisee locations throughout North America, Europe,
The Caribbean, Latin America, Africa,
the Middle East, Asia, Australia, and New
Zealand. The Hertz Corporation is one of the largest worldwide
airport general use vehicle rental companies, and the Hertz brand
is one of the most recognized in the world. Product and service
initiatives such as Hertz Gold Plus Rewards, Carfirmations, Mobile
Wi-Fi and unique vehicles offered through the Adrenaline, Dream,
Green and Prestige Collections set Hertz apart from the
competition. Additionally, The Hertz Corporation owns the vehicle
leasing and fleet management leader Donlen Corporation, operates
the Firefly vehicle rental brand and Hertz 24/7 car sharing rental
business in international markets and sells vehicles through Hertz
Car Sales. For more information about The Hertz Corporation,
visit: www.hertz.com.
About the Arnold Palmer Invitational presented by
Mastercard
The Arnold Palmer Invitational presented
by Mastercard will hold its 39th annual tournament at Bay Hill
March 13-19, 2017. The tournament is
Central Florida's signature
sporting event and a highlight of the PGA TOUR, attracting the
greatest names in golf. All proceeds from the tournament benefit
Arnie's Army Charitable Foundation, which supports Arnold Palmer
Hospital for Children and Winnie Palmer Hospital for Women &
Babies.
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visit:http://www.prnewswire.com/news-releases/in-remembrance-of-the-late-arnold-palmer-hertz-inks-four-year-partnership-agreement-as-official-rental-car-sponsor-of-the-arnold-palmer-invitational-presented-by-mastercard-300425184.html
SOURCE Hertz Global Holdings, Inc.