ESTERO, Fla., March 7, 2016 /PRNewswire/ -- Hertz Global
Holdings, Inc. (NYSE: HTZ) has announced the appointment of
Robert (Bob) Barton to senior vice
president, global franchise operations. Barton is responsible for
the company's worldwide franchise strategy and execution for the
Hertz, Dollar, Thrifty and Firefly brands. He reports to
Jeff Foland, Senior Executive Vice
President and Chief Revenue Officer, and to Michel Taride, Group
President, RAC International.
Jeff Foland said: "With his
nearly 30 years of franchise leadership experience in the car
rental market, Bob is the ideal choice to direct and further
develop our global franchise operations. Bob and his team will
identify and implement additional expansion opportunities in
targeted geographies as part of a disciplined global franchise
growth strategy."
Michel Taride added: "In this newly created position, Bob
will play an essential role in enhancing our support and value to
our global franchise community to the benefit of our customers,
wherever they rent with Hertz and our other brands worldwide."
At Hertz, Bob previously served as Vice President, Leisure
Brands & Franchise Operations, RAC
Americas. Prior to Hertz, Bob led rental car and franchise
operations at Franchise Services of North
America, U-Save Auto Rental of America, Dollar Thrifty Auto
Group, Budget Rent A Car and Cruise America. He is also a past
President of the American Car Rental Association.
About the Hertz Global Franchise Network
The Hertz
Corporation operates a global franchise/licensee network in more
than 140 countries. This strategy enables the Corporation to grow
its business through carefully selected partnerships with leading
local operators to derive value from their local market expertise,
resources and complementary commercial strategies.
The independent franchise partners rent cars that they own under
the Hertz, Dollar, Thrifty or Firefly brands. In certain markets
and under certain circumstances, franchisees are given the
opportunity to acquire franchises for multiple brands. In addition
to car rental, certain franchisees outside the U.S. engage in car
leasing, chauffeur-driven rentals and renting camper vans.
In addition to providing franchisees the license to operate
under brand names owned by Hertz, the company offers unparalleled
support, including training, operational services, technology, web
platforms, integrated reservations systems and customer
service.
About Hertz Global Holdings
Hertz Global Holdings
operates the Hertz, Dollar, Thrifty and Firefly car rental brands
in approximately 9,980 corporate and licensee locations throughout
approximately 150 countries in North
America, Europe,
Latin America, Asia, Australia, Africa, the Middle
East and New Zealand. Hertz
Global Holdings is the largest worldwide airport general use car
rental company with approximately 1,635 airport locations in the
U.S. and more than 1,320 airport locations internationally. Product
and service initiatives such as Hertz Gold Plus Rewards,
NeverLost®, Carfirmations, Mobile Wi-Fi and unique vehicles offered
through the Adrenaline, Dream, Green and Prestige Collections set
Hertz Global Holdings apart from the competition.
Additionally, Hertz Global Holdings owns the vehicle leasing and
fleet management leader Donlen Corporation, operates the Hertz 24/7
hourly car rental business in international markets and sells
vehicles through its Rent2Buy program. The Company also owns Hertz
Equipment Rental Corporation ("HERC"), one of the largest equipment
rental businesses with approximately 280 locations worldwide
offering a diverse line of equipment and tools for rent and sale.
HERC primarily serves the construction, industrial, oil, gas,
entertainment and government sectors. For more information about
Hertz Global Holdings, visit: www.hertz.com.
Media Contact:
Hertz Media Relations
Telephone: (844) 845-2180 (toll free from the U.S.) and (+1)
239-301-6300
Email: mediarelations@hertz.com
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SOURCE Hertz Global Holdings, Inc.